There are many problems such as dental caries and tooth decay that affect the health of teeth. Treatment of such oral problems involves a high expenditure in case of further deterioration. The players in the Global Oral Hygiene market have been proactive in understanding the consumers by following a market- and consumer-driven approach. This has enabled them to develop innovative products that have the necessary ingredients to fight symptoms such as bleeding gums, painful gums, sensitivity, and yellow teeth. Thus, it has enabled the end users to save substantially on costs and at the same time initiated the change in the expenditure route from that leading to dentists to the players themselves.
The analysts forecast the Global Oral Hygiene market will grow at a CAGR of 3.18 percent over the period 2014-2018.
This report covers the present scenario and the growth prospects of the Global Oral Hygiene market for the period 2014-2018. To calculate the market size, it takes into account global revenue as well as global market consumption by volume. It also provides the quantitative information about the market share and market size. For market size it takes into consideration, the revenues as well as volumes specifically for all the geographic regions.
The report also presents the vendor landscape and a corresponding detailed analysis of the four major market vendors. In addition, it discusses the major drivers that influence the growth of the market and the challenges faced by vendors and the market at large. The report also outlines the key trends emerging in the market, which will contribute to the growth of the Global Oral Hygiene market during the forecast period.
Through mergers and acquisitions, players can develop their product portfolio, achieve economies of scale, or increase their product margins. The Global Oral Hygiene market is also witnessing small and large business mergers and acquisitions, which enables the players to better focus on product innovation and increase their global presence. For instance, Colgate-Palmolive acquired complete stake of Professional Oral Care Products, a Goa-based firm that manufactured and supplied toothpaste to the company, in 2010.
According to the report, increased awareness about oral hygiene is a major driving force for the Global Oral Care market. The main reason for the rise in awareness can be attributed to the increase in the media's influence over the consumers combined with aggressive promotion campaigns run by players competing in the Global Oral Hygiene market.
Further, the report states that infrastructural bottlenecks are one of the biggest hurdles for the vendors. A strong infrastructure ensures the smooth functioning of processes as procurement, production, distribution, and promotions.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.
Key Topics Covered:
01. Executive Summary
02. List of Abbreviations
03. Scope of the Report
04. Market Research Methodology
06. Market Landscape
07. Market Segmentation by Product
08. Geographical Segmentation
09. Key Leading Countries
10. Buying Criteria
11. Market Growth Drivers
12. Drivers and Their Impact
13. Market Challenges
14. Impact of Drivers and Challenges
15. Market Trends
16. Trends and their Impact
17. Vendor Landscape
18. Key Vendor Analysis
- Johnson & Johnson
- Procter & Gamble
- Church & Dwight
- Dentsply International Inc.
- Dr. Fresh
- Lion Corp.
For more information visit http://www.researchandmarkets.com/research/7kw22c/global_oral
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SOURCE Research and Markets