Europe B2C E-Commerce Report 2012

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Research and Markets

26 Sep, 2013, 15:08 BST

DUBLIN, Ireland, September 26, 2013 /PRNewswire/ --

Research and Markets (http://www.researchandmarkets.com/research/xfjd8j/europe_b2c) has announced the addition of the "Europe B2C E-Commerce Report 2012" report to their offering.

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B2C E-Commerce shows Growth in all Parts of Europe

In its latest "Europe B2C E-Commerce Report 2012", Hamburg-based secondary market research company yStats.com provides a comprehensive analysis of B2C E-Commerce trends in Europe. The report covers a total of 35 countries throughout Europe. It also includes information on the European region as a whole. Aside from trends and revenue figures, it lists product categories and leading players in the online retail markets of the included countries.

Between 2011 and 2016, an annual increase of B2C E-Commerce revenues of more than 10 percent is expected for the entire European region. Cross-border B2C E-Commerce is also thriving. In 2011, a low double-digit percentage of all online shoppers in Europe bought products or services online from outside of their own country. Sweden and Norway had the largest Internet penetration rate in 2011, while Norway also had the highest online shopper rate, followed by Great Britain and Sweden.

B2C E-Commerce Growth in Austria and Switzerland is slowing down, but is still soaring in Germany

In Germany, online revenues continuously grew by a slightly increasing percentage figure between 2009 and expectedly 2012. In 2011, Internet pure players recorded the largest share of B2C E-Commerce revenues in Germany, with "fashion, textiles, shoes" and "media, images, sound" as the product categories with the highest online revenues. The online retailer with the highest revenue in Germany was Amazon.de, clearly ahead of Otto.de in second place. In Austria, half of all online orders were conducted from foreign websites, most of which were based in Germany. Forecasts predict that B2C E-Commerce growth in the product sector will slow in the years following 2011. While online revenue still grew by more than one third annually between 2007 and 2011, between 2011 and 2016 it is predicted to increase by less than 10 percent annually. B2C E-Commerce growth in Switzerland continues to slow down too. In January 2012, Swiss residents conducted most of their online purchases from the product categories "travel and hotels" and "books and magazines".

Travel and Accommodation are popular Online Purchases in Western Europe

In Great Britain, the growing popularity of B2C E-Commerce is expected to force a considerable number of traditional retailers to close their businesses. In 2011, especially "fashion and sporting goods" and "travel and holiday accommodation" were frequently ordered online. In May 2012, the leading online retailers in terms of unique visitor numbers were Amazon.co.uk, Argos.co.uk and Tesco.com. In French B2C E-Commerce, in January 2012, just below 100 Euro were spent on average per online order. In 2011, the highest online revenues were generated by travel website Voyage-sncf.com, followed by the online shop of mail-order company 3 Suisses. In 2011, holiday accommodation was the most frequently purchased online product category in Italy and Spain. Online revenues continue to grow in the Netherlands, even if at a slower rate than in previous years. Between 2010 and 2011, online revenues from products grew more than online revenues from services. In 2011, the online shopper rate in Portugal was slightly higher in the male than the female population and overall the age group of 25 to 34 had the highest online shopper penetration rate.

Group Shopping and Coupon Websites continue to increase in Popularity in Eastern Europe

In 2011, the increasing number of Internet users in Russia was one of the main reasons for the growth of B2C E-Commerce there, which rose by nearly a third compared to 2010. The highest online revenue figures were recorded in the categories "consumer electronics and household appliances" and "computers". B2C E-Commerce revenues continue to grow at a low to mid-size double digit percentage figure in Poland as well. In 2011, price comparison, user rating and group shopping websites were especially popular there. Categories that were most frequently ordered online in the Czech Republic in 2011 were "fashion and shoes" and "tickets". The leading online shops in terms of revenue were Alza.cz and Mall.cz. Online coupon sites mark a growing trend in Hungary, where their number grew from less than 10 to almost 60 in barely a year. Online shops of this kind were the ones prompting more individuals in Hungary to shop online.

Aside from traditional B2C E-Commerce Mobile Shopping is very popular in Scandinavia

In Sweden, B2C E-Commerce revenues continue to grow constantly by a low double-digit percentage. Furniture retailer Ikea's online shop had the highest number of unique visitors there in May 2012, followed by mass merchant Ellos. In 2011, approximately three million online shoppers in Denmark conducted more than 70 million online purchases. "Fashion and shoes" and "computer hardware and consumer electronics" were the most frequently ordered product categories. In Finland, "fashion and sporting goods" and "event tickets" were the product categories that were most frequently purchased online. In May 2012, the highest numbers of unique visitors were recorded by fashion online shop Lindex.com and furniture retailer Ikea.com. More males than females conducted mobile purchases in Norway in 2011, with mobile shoppers conducting an average of almost six mobile purchases in the six months leading up to September 2012.

B2C E-Commerce is successful in all of Europe as shown by Hamburg-based secondary market research company yStats.com in its "Europe B2C E-Commerce Report 2012". While B2C E-Commerce revenue growth in Central European countries like Austria and Switzerland is less strong than in previous years, it remains strong in Scandinavian countries such as Sweden. Group shopping and coupon websites are spurring the number of online shoppers in Eastern European countries like Poland and Hungary, while in Western European countries such as France, Italy and Spain especially travel and holiday accommodation are bought online.

1. MANAGEMENT SUMMARY

2. EUROPE: REGIONAL

  • B2C E-Commerce and M-Commerce Trends, 2011/2012
  • Issues affecting Cross-Border Online Retail, in %, 2011
  • Top 10 Countries regarding Retail Website Penetration, in % of Reach, May 2012
  • Share of Consumers with high Confidence in Online Payments, in %, May 2012
  • B2C E-Commerce Sales, in EUR billion, 2011 & 2016f
  • B2C E-Commerce Sales, in EUR billion, 2010 & 2011
  • B2C E-Commerce Market Value, in EUR billion, 2010 & 2011
  • Online Travel Agency Bookings, in EUR billion and Growth in %, 2010 & 2011
  • Share of B2C E-Commerce on total Retail Sales, in %, 2011
  • Share of Online Sales on total Retail Trade, by selected Countries, in %, 2011 & 2012f
  • Individuals using the Internet, by Country, in %, 2009-2011
  • Internet and Broadband Household Penetration, by Country, in % of Households, 2007, 2009 & 2011
  • Online Shoppers, Top 1-15, by Country, in % of Population, 2011
  • Online Shoppers, Top 16-30, by Country, in % of Population, 2011
  • Share of cross-border Online Shoppers on total Online Shoppers, in %, 2011 & 2015f
  • Online Fashion Shoppers, by selected Countries, in % of Online Shoppers, 2011
  • M-Commerce Trends, 2012
  • Mobile Content Activities, by EU-5 Country and Average, in %, May 2012
  • Used Mobile Payment Methods, in % of Mobile Shoppers, Q3 2012
  • Mobile Sales in % of Online Sales, Annual Mobile Spending in EUR billion and Change in Mobile Sales, by Country, in %, 2010-2012f
  • M-Commerce Sales, in EUR billion, 2012f-2017f
  • Average M-Commerce Spending, in EUR, 2011 & 2017f
  • Purchased Mobile Product Categories, in % of Mobile Shoppers, Q3 2012
  • Share of Mobile Shoppers, by Country, in % of Internet Users, Q3 2012
  • Growth in Mobile Shoppers, by EU5 Countries and Average, in % of Smartphone Users, May 2011 vs. May 2012
  • Share of Smartphone Shoppers, by Country, in % of Consumers, 2010 & 2011
  • Share of Smartphone Users shopping Online via their Device, by EU5 Countries and Average, in % of Smartphone Users, May 2012

3. CENTRAL EUROPE

3.1 AUSTRIA

  • B2C E-Commerce Trends, 2011/2012
  • B2C E-Commerce Sales of Goods, in EUR billion, 2007, 2011 & 2016f
  • Purchased Online Product Categories, in % of Online Shoppers, Q2 2012
  • Top 20 Online Shops, by B2C E-Commerce Sales, in EUR million, 2010

3.2 GERMANY

  • B2C E-Commerce Market Trends, 2011
  • B2C E-Commerce Sales, in EUR billion, 2008-2012f
  • Turnover of B2C E-Commerce Product Categories, by Product Category, in EUR million and in % Growth, 2010 & 2011
  • Top 20 Online Retailers, by B2C E-Commerce Sales, in EUR million, 2011

3.3 SWITZERLAND

  • B2C E-Commerce Trends, 2012
  • B2C E-Commerce Sales, in CHF billion, 2009-2011
  • Purchased Online Product Categories, in % of Individuals, January 2012
  • Top 20 Online Shops, by B2C E-Commerce Sales, in CHF million, 2011

4. WESTERN EUROPE

4.1 BELGIUM

  • B2C E-Commerce Trends, 2011/2012
  • B2C E-Commerce Sales, in EUR billion, 2010-2012f
  • Leading online Product Categories, in % of Individuals, 2011
  • Top 15 B2C E-Commerce Websites, ranked by Unique Visitors (Users) from Belgium, May 2012

4.2 FRANCE

  • B2C E-Commerce Trends, 2012
  • B2C E-Commerce Sales, in EUR billion, 2009-2011
  • Types of Goods and Services bought Online, in % of Internet Users, 2010-2012f
  • Top 20 E-Commerce Players, ranked by E-Commerce Sales, in EUR million, 2011

4.3 ICELAND

  • Goods and Services purchased Online, in % of Online Shoppers, 2011 & 2012f
  • Share of Internet Users on Individuals, in %, 2008-2012f    
  • Share of Online Shoppers on Individuals, in %, 2009-2012f

4.4 IRELAND

  • Internet and B2C E-Commerce Trends, 2011
  • Online Shoppers, by Age Group, in % of Individuals, 2011
  • Online Shopper Penetration, by Region, in % of Population, 2011

4.5 ITALY

  • B2C E-Commerce Trends, 2011
  • B2C E-Commerce Sales, in USD billion and in % Change, 2010-2016f
  • Types of Goods and Services bought Online, in % of Online Shoppers, 2011
  • Top 20 B2C E-Commerce Websites, ranked by Unique Visitors (Users) from Italy, May 2012

4.6 LUXEMBOURG

  • Internet and B2C E-Commerce Trends, 2011
  • Leading Online Product Categories, in %, Q1 2011
  • Share of Online Shoppers on Internet Users, by Gender, in %, Q1 2011

4.7 NETHERLANDS

  • B2C E-Commerce and M-Commerce Trends, 2011/2012
  • B2C E-Commerce Sales, in EUR billion, 2008-2012f
  • Online Sales, by Product Category, in EUR million, 2007-2011
  • Top 15 B2C E-Commerce Websites in the Netherlands, ranked by Unique Visitors (Users), May 2012

4.8 PORTUGAL

  • Internet and B2C E-Commerce Trends, 2011 and Share of Internet Users, in % of Individuals, 2011
  • Leading Online Product Categories purchased following Online Research, in %, 2011
  • Online Shoppers, by Gender, in % of Individuals, 2011
  • Online Shoppers, by Age Group, in % of Individuals, 2011

4.9 SPAIN

  • B2C E-Commerce Trends, 2011
  • B2C E-Commerce Sales, in EUR billion, 2009-2011
  • Purchased Online Product Categories, in % of Online Shoppers, 2011
  • Top 20 B2C E-Commerce Websites, ranked by Unique Visitors (Users) from Spain, May 2012

4.10 UK

  • B2C E-Commerce Trends, 2011/2012
  • Mobile Online Shopping Trends, 2011/2012
  • Online Retail Spending, in GBP billion, 2010-2012f
  • Types of Goods and Services bought Online, by Age Group and Gender, in % of Individuals, 2011
  • Top 20 B2C E-Commerce Websites, ranked by Unique Visitors (Users) from the UK, May 2012

5. EASTERN EUROPE

5.1 ALBANIA

  • Internet Penetration Rate, in % of Individuals, 2007-2011

5.2 BOSNIA AND HERZEGOVINA

  • Internet Penetration Rate, in % of Individuals, 2007-2011

5.3 BULGARIA

  • Internet and B2C E-Commerce Trends, 2011
  • Breakdown of Online Orders, by Regions, in %, 2011
  • Products purchased Online, by Product Category, in % of Individuals, 2011
  • Online Shopper Penetration, in % of Internet Users, 2009-2011

5.4 CROATIA

  • Purpose of Internet Usage, by Purpose, in % of Individuals, Q1 2011
  • Products purchased Online, by Product Category, in % of Online Shoppers, Q1 2009-Q1 2011
  • Internet Users, by Age Group, in % of Individuals, Q1 2011

5.5 CZECH REPUBLIC

  • B2C E-Commerce Trends, 2011/2012
  • B2C E-Commerce Sales, in CZK billion, 2007-2011
  • Types of Goods ordered Online, in % of Online Shoppers, 2011
  • Top 5 B2C E-Commerce Players, by B2C E-Commerce Sales, in CZK billion and in EUR million, 2011

5.6 ESTONIA

  • Purpose of Internet Usage, by Purpose, in % of Internet Users, 2011 & 2012f
  • Products purchased Online, by Product Category, in % of Online Shoppers, 2011 & 2012f
  • Online Shoppers, in millions and in % of Individuals, 2008-2012f

5.7 GREECE

  • B2C E-Commerce Sales, in EUR billion, 2008-2011
  • Products purchased Online, by Product Category, in % of Online Shoppers, April 2009-March 2010 & April 2010-March 2011
  • Breakdown of Online Purchases, by Gender and Age Group, in % of Online Shoppers, Q1 2011

5.8 HUNGARY

  • Internet and B2C E-Commerce Trends, 2011/2012 and Online Coupon Selling Trends, 2011
  • B2C E-Commerce Sales, in HUF billion, 2007-2012f
  • Products purchased Online, by Product Category, in % of Individuals, 2011
  • Top 15 B2C E-Commerce Websites, ranked by Unique Visitors (Users) from Hungary, May 2012

5.9 LATVIA

  • Purpose of Internet Usage, by Purpose, in % of Individuals, January 2012
  • Products purchased Online, by Product Category, in % of Individuals, 2011
  • Regular Internet Usage, by Age Group, in % of Individuals, January 2012

5.10 LITHUANIA

  • Products purchased Online, by Product Category, in % of Online Shoppers, Q1 2012
  • Online Shopper Penetration, in % of Individuals, Q1 2011 & Q1 2012

5.11 MACEDONIA

  • Purpose of Internet Usage, by Purpose, in % of Individuals, 3 Months to October 2012
  • Products purchased Online, by Product Category, in % of Online Shoppers, 12 Months to October 2012
  • Share of Individuals ever having purchased Goods or Services Online, in %, October 2012

5.12 POLAND

  • B2C E-Commerce Market Trends, 2011/2012
  • B2C E-Commerce Sales, in EUR billion, 2008-2012f
  • Purchased Online Product Categories, in % of Online Shoppers, June 2012
  • Top 30 B2C E-Commerce Players, by B2C E-Commerce Sales, in PLN million, 2011

5.13 ROMANIA

  • B2C E-Commerce Trends, 2011 and Share of Internet Users conducting monthly Online Purchases, in %, 2011
  • Products purchased Online, by Product Category, in % of Individuals, 2011

5.14 RUSSIA

  • B2C E-Commerce Trends, 2011/2012
  • B2C E-Commerce Sales, in RUB billion, 2010-2015f
  • Online Sales, by Product Categories, in RUB billion, 2011
  • Top 30 Online Shops, ranked by B2C E-Commerce Sales, in RUB billion, 2011

5.15 SLOVAKIA

  • Internet and B2C E-Commerce Trends, 2011/2012
  • B2C E-Commerce Sales, in EUR million, H1 2010 & H1 2011
  • Products purchased Online, by Product Category, in % of Individuals, 2011
  • Leading Online Retailers, by Market Share, in %, 2011

5.16 SLOVENIA

  • Internet and B2C E-Commerce Trends, Q1 2012
  • Products purchased Online, by Product Category, in % of Individuals, 2011
  • Regular Internet Users, by Age Group, in % of Individuals, Q1 2012

5.17 TURKEY

  • B2C E-Commerce Trends, 2012
  • E-Commerce Sales, in TRY billion, 2005-2012f
  • B2C E-Commerce Product Categories, by Purchases of Online Shoppers, in %, April 2011-March 2012
  • Overview of leading B2C E-Commerce Players, 2012

5.18 UKRAINE

  • Internet and B2C E-Commerce Trends, 2011
  • B2C E-Commerce Sales, in EUR billion, 2010 & 2011
  • Most purchased Online Product Categories, in % of Online Shoppers, 2011
  • Online Retailers, by B2C E-Commerce Sales, in USD million, 2011

6. SCANDINAVIA

6.1 DENMARK

  • B2C E-Commerce Trends, 2011
  • B2C E-Commerce Sales, in DKK billion, 2010 & 2011
  • Online Shopping Product Categories by Popularity, in % of Respondents, 2010 & 2011
  • Top 20 Online Shops, by last conducted Online Purchase of Online Shoppers, in % of Respondents, 2011

6.2 FINLAND

  • B2C E-Commerce Trends, 2011
  • B2C E-Commerce Sales, in EUR billion, 2010 & 2011
  • Products purchased Online, by Product Category, in % of Individuals, 2011
  • Top 15 B2C E-Commerce Websites, ranked by Unique Visitors (Users) from Finland, May 2012

6.3 NORWAY

  • M-Commerce Trends, 2012 and Breakdown of Mobile Shopping by Mobile Apps and Browser, in % of Mobile Shoppers, 6 Months to September 2012
  • Distance Sales, including Online, in NOK billion, 2010 & 2011 and Share of B2C E-Commerce on total Distance Sales, in %, 2011
  • Products purchased Online, by Product Category, in % of Individuals, 12 Months to Q2 2012
  • Top 15 B2C E-Commerce Websites, ranked by Unique Visitors (Users) from Norway, May 2012

6.4 SWEDEN

  • M-Commerce Trends 2012 and M-Commerce by Mobile App and Browser, in % of Mobile Shoppers, Q3 2012
  • B2C E-Commerce Sales, in SEK billion, 2008-2012f
  • Products purchased Online, by Product Category, in % of Individuals, 2011
  • Top 30 B2C E-Commerce Websites, ranked by Unique Visitors (Users) from Sweden, May 2012


Companies Mentioned:

  • Amazon
  • IKEA
  • Ricardo
  • Unigro
  • Voyage-sncf
  • Zalando
  • Bol
  • Movistar
  • Orange
  • Argos
  • Tesco
  • Alza
  • Edigital
  • QXL Poland
  • Utkonos
  • Eurocomm SR
  • Rozetka
  • DSB
  • Bilka
  • Lindex
  • Elkjop
  • Ellos

For more information visit http://www.researchandmarkets.com/research/xfjd8j/europe_b2c

Research and Markets
Laura Wood, Senior Manager.
press@researchandmarkets.com
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Sector: Internet and E-Commerce

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