CHESTER, England, June 18, 2013 /PRNewswire/ --
E-Cig Cavern has taken a stance in supporting the MHRA's decision to regulate all nicotine-containing products (NCP's). The brand strongly supports the desire for greater controls on the production and sale of Electronic Cigarettes and believes that these changes are a step in the right direction. Many have called for something to be done since the market became flooded with unregulated E-Cig companies. E-Cig Cavern has appealed to supporters because these companies are selling unknown E-Liquids manufactured in factories where health and safety standards are severely lacking. Controversy has long surrounded the debate and continues to do so even now the argument has been supposedly put to rest with this decision.
Electronic cigarettes and e-liquids brand E-Cig Cavern have also highlighted the significance of this decision following the MHRA's decision not to pull electronic cigarettes from the shelves. The company proposes that this supports the case that these products, when manufactured, sold, and used correctly, do not pose a threat to the general public. The Chester based company prides itself on providing the highest quality products to consumers as a means to help them stop smoking traditional cigarettes with high tobacco content. The company's founding principles ensure their customers receive the best quality of customer service, care and satisfaction.
With that in mind, they argue that regulations alone are not enough - the public should be aware of exactly what it is they are consuming. Despite the regulations being put in place, E-Cig Cavern now questions the ability of the MHRA to effectively regulate the industry without bias. E-Cig Cavern believes the public should demand that it be monitored and regulated for the benefit and protection of the consumer and not their biggest donator - conversely the pharmaceutical industry. This all stems from the fact that the costs of medicines regulations are met by fees from the pharmaceutical industry. In contrast, the funding of device regulation is from the Department of Health. (external link). 
The main concern for this is that both the Pharmaceutical industry and the MHRA have direct, financial interest in seeing Electronic Cigarettes removed from shelves. Although MHRA have backed down in their fight to remove them, appearances may be deceiving. Along with the pharmaceutical companies, they continue to push ineffective Nicotine Replacement products including potentially lethal, anti-smoking medications like Champix. Since 2008, Champix, has been the subject of a lawsuit in the United States, and allegedly triggered the suicide of more than 2,500 patients who used the product to help them quit smoking. Pfizer continues to sell Champix in the UK and in the US despite research showing that patients taking Champix are eight times more likely to be suicidal or become severely depressed. 
On the other hand, Electronic Cigarettes have been in use by millions of people around the world for over half a decade and have never been found responsible for a single death or serious illness. This is why E-Cig Cavern only sell E-Liquid manufactured in Europe with carefully sourced ingredients from Germany and stringently meeting all up-to-date EU safety standards. They are also laying the ground work towards E-Cig Cavern products gaining a full medical license.
The E-Cig Cavern team pride themselves on their extensive range of high quality Electronic Cigarettes and E-Liquids. All of the Electronic Cigarettes, Atomisers, Batteries, and Accessories are created using premium components. The E-cig Cavern has a compliment of friendly staff with a proven track record in providing great customer service and the team is on hand to help should you need them. If you are new to the wonderful world of Electronic Cigarettes and would like to find out more, feel free to pop in store and try out the samples.
Contact: Thomas Hughes, +44(0)7595-940255, email@example.com.
SOURCE E-Cig Cavern