LONDON, September 2, 2011 /PRNewswire/ --
Over the past 12 months eight major European operators and two in North America have switched on to using ThinkAnalytics Content Recommendations Engine.
"The past year has seen a dramatic uptake in the number of customer implementations of our leading Recommendations Engine with multi-channel implementations across Set Top Box, Web, iPad and Mobile in Europe and North America," said Eddie Young, CEO ThinkAnalytics.
ThinkAnalytics, as industry leaders in this space, are trail-blazing this technology uptake. Leading customers, including BSkyB and Virgin Media, have chosen ThinkAnalytics against other vendors as the company offers a true personalised viewing experience with fast and highly scalable deployment. ThinkAnalytics offers the most complete recommendations engine in the media space today with over 70 million customers across 12 countries and languages worldwide, utilising our technology and personalising their viewing experience.
Content Discovery is now high on the agenda of most operators, who have seen the potential to increase customer engagement and loyalty with personalised content, significantly raising ARPU. This increase in ARPU comes from increases in Pay Per View services and subscriptions. ThinkAnalytics customers have seen uplifts of between 30% and 100% in Pay Per View purchases, demonstrating a compelling Return On Investment.
"Consumers are now very familiar with recommendations being provided by major consumer on-line retailers such as Amazon and Apple's iTunes. What ThinkAnalytics have been doing over the past 5 years in live customer deployments is bringing this technology and more to media. Recommendations provide consumers with the ability to rediscover their pay-TV service, an invaluable way for operators to substantially improve customer loyalty, reduce churn and increase user revenues," adds Eddie Young. "Our intelligent, personalised recommendations and business rules platform has demonstrated the ability to substantially enhance viewer experience in large scale customer deployments, and in partnering with the major middleware providers we are now able to extend the reach of our services worldwide."
ThinkAnalytics will be demonstrating their leading technology at IBC 2011 in Amsterdam (Hall 1, Stand D.93). Take time to join them and talk with their experienced consultants and management and get the inside track on why easy to implement comprehensive recommendations and targeted advertising are so important, leading to rapidly increased loyalty, decreased churn and increases in revenue/ARPU. Learn where the real ROI comes from, based on large scale customer experience across numerous deployments.
ThinkAnalytics is a leading provider of real-time Personalized Content Recommendations, including Intelligent Search and flexible Business Rules Engine. ThinkAnalytics offers the most comprehensive, scalable and automated Content Recommendations and Targeted Advertising platform on the market. Think Recommendations Engine broadens customers' tastes with a unique personalized experience for both Linear TV and VOD, delivered through any channel -- Set Top Box, Web, IPTV, Mobile and Call Center.
Today, ThinkAnalytics technology services over 70 million consumers worldwide. ThinkAnalytics is a private, employee-owned company. Headquartered in the United Kingdom, ThinkAnalytics also has offices in Europe and United States and has partnerships with leading media corporations worldwide. See http://www.thinkanalytics.com.