DUBLIN, March 20, 2014 /PRNewswire/ --
Research and Markets (http://www.researchandmarkets.com/research/wzsn9n/probiotics_market) has announced the addition of the "Concise Analysis of the International Probiotics Market - Forecasts to 2019" report to their offering.
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The probiotics market is fuelled by the rising popularity of probiotic functional foods and beverages among F&B consumers. Age, stress, poor diet, etc. are some of the factors responsible for digestive ailments, bloating, reduced resistance to infections, etc.; consumption of probiotic enhanced products helps to alleviate these widespread conditions. These products contain live microorganisms (probiotics) that confer positive health effects on the host. Companies such as Yakult Honsha (Japan) and Chr. Hansen (Denmark) have developed patented strains of microorganisms claiming to affect specific health benefits; there has been a proliferation of probiotic ingredient suppliers who developed tailored strains of microorganisms for integration within a diverse set of food products. Awareness, credibility in the health claims of probiotics, and safety are some of the deciding factors for the success of probiotic products. The market for overall probiotic products was $26,125.9 million in 2012 and is estimated to grow at a healthy CAGR of 6% from 2014 to 2019.
Asia-Pacific, owing to its high awareness of the benefits of probiotic yoghurts and fermented milk, is the largest market for probiotics, followed by Europe. However, the market is growing rapidly in the U.S. as well; the general affinity of the U.S. population towards probiotic dietary supplements and the concept of preventive healthcare are expected to drive the market in future due to which the sales of probiotic yogurts are already on the rise. The overall probiotic yogurt market is estimated to grow with a good compound annual growth rate (CAGR). The market size of probiotic dietary supplements accounted for a share of about 8.5% in 2012.
Women buyers are the key drivers for the probiotics market. With the probiotic strains getting into a common factor among the manufacturers, taste and convenience continue to be the most important factors to secure the market share. Overall, the report indicates a flourishing market for functional food and beverage suppliers and manufacturers, where product innovation will be a key factor to increase the market share.
The issue of counterfeit products making unsubstantiated health claims in the market diluting the image of the authentic products by making potential consumers wary about making the choice of consuming probiotic products is restraining the growth of the market. Moreover, the market faces stiff competition from other categories of functional and good-for-health foodstuffs that have significant market share as well as goodwill among consumers, such as products with lesser carbohydrates, fortified with omega-3, vitamins, etc.
Key Topics Covered:
2 Executive Summary
3 Premium Insights
4 Industry Analysis
5 Addressable Market
6 Market Overview
7 Global Probiotics Market, By Product Type
8 Global Probiotics Market, By Application
9 Global Probiotics Market, By Ingredient
10 Probiotics Market, By Geography
11 Competitive Landscape
12 Company Profile
- Arla Foods
- Chr. Hansen Holdings A/S
- E. I. Dupont
- General Mills Inc.
- Groupe Dannone
- Mother Dairy Food Processing
- Nebraska Cultures Inc.
- Nestle Sa
- Royal Dsm N.V.
- Yakult Honsha Co. Ltd.
For more information visit http://www.researchandmarkets.com/research/wzsn9n/probiotics_market
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SOURCE Research and Markets