- Leading brand creative will bring co-created consumer ideas and products to life
BOSTON, Oct. 20, 2014 /PRNewswire/ -- Communispace – the leading consumer collaboration agency – today announced that Franco Bonadio has been named Chief Creative Officer. As part of Communispace's continued commitment to its creative resources, Bonadio will work to bring consumer-generated ideas to life for brands by creating tangible products, innovations, communications and designs. Reporting to Chief Executive Officer Charles Trevail, Bonadio will be responsible for setting the vision, goals and priorities of Communispace's creative teams around the world.
Bonadio brings extensive experience running and building creative businesses to Communispace, having directed client's brands within the consumer and corporate sectors, including Nike, Pernod Ricard, Zurich Financial Services, Philips and British Airways. Bonadio directed creative departments and key client accounts at both Landor Associates and The Brand Union. As Global Creative Director at The Bodyshop International, Bonadio led the brand's transformation from niche boutique business to a global brand; and its subsequent acquisition by L'Oreal in 2006. Franco was then Chief Executive Officer at Identica, where he oversaw new product development for drink brands such as Bacardi, Peroni and Martini. Most recently, Bonadio worked on the launch of a new electric sports car, leading product development from styling, branding and communications to on-board technology.
"Franco's expertise will help us make consumers' ideas tangible and actionable," said Charles Trevail, Communispace CEO. "Our mission is to turn consumer insights into business impact and Franco will grow our creative offerings globally, using creativity to help transform brands' products and services and help our clients realize the full potential of co-creation."
"Consumer collaboration is an essential part of brand innovation; and creativity can help transform brands, by bringing to life business strategy and consumer insights," said Bonadio. "I will be working closely with our clients, using creativity to generate growth through rapid prototyping, packaging, communications, branding and design."
Communispace is the world's leading consumer collaboration agency, which harnesses the power and inspiration of consumers to drive business innovation. Communispace has been the fastest-growing consumer collaboration agency in the US for the last 4 years, delivering unparalleled consumer engagement and business impact, with more than 700 communities launched to date.
The acquisition of Promise Corporation, in November 2012, enabled Communispace to expand its strategic consulting tools and expand its global capabilities; the company has recruited community members from 156 countries, or 80% of the world.
Communispace is headquartered in Boston with offices in Atlanta, Chicago, New York, San Francisco, Amsterdam, Cape Town, London, Mexico City, Paris, Sao Paulo, Shanghai, and Sydney.
To learn more about Communispace, please visit www.communispace.com. Communispace is a part of the DAS Group of Companies, a division of Omnicom Group Inc. (NYSE: OMC)
About The DAS Group of Companies
The DAS Group of Companies, a division of Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com), is a global group of marketing services companies. DAS includes over 200 companies in the following marketing disciplines: specialty, PR, healthcare, CRM, events, promotional marketing, branding and research. Operating through a combination of networks and regional organizations, DAS serves international, regional, national and local clients through more than 700 offices in 71 countries.