PUNE, India, April 11, 2016 /PRNewswire/ --
According to the new market research report "Augmented Reality and Virtual Reality M&A Private Equity Investment, and Patent Filing Analysis", published by MarketsandMarkets, the growing investments of the large tech companies and increase in the demand for augmented and virtual reality in the e-commerce and retail sector would help drive the patent filings, M&A's, and PE investments in the AR & VR market.
Browse 33 market data Tables and 92 Figures spread through 144 Pages and in-depth TOC on "Augmented Reality and Virtual Reality M&A Private Equity Investment, and Patent Filing Analysis"
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The growing investments in the augmented reality and virtual reality market would help nurture the technologies as the next computing platforms
The major investments in the augmented reality and virtual reality market have helped the market to popularize these technologies as the next computing platforms. These technologies have been able to attract various applications in the field of healthcare, gaming, and enterprise, automotive among others. The interest for newer and advanced technologies has helped the investments in the augmented and virtual reality sector grow at a significant pace.
Patent filings have been crucial part of the growth in the AR-VR market
The increasing preference for filing of patents in the AR-VR market has helped maintain to increase the R&D in this market. The U.S. has been the leading country in the patent filings, followed by South Korea.
Enterprise companies are the leading investors in the AR-VR market
The investments in the augmented reality and virtual reality market are increasing with the increased interest of the big enterprises along with the mix of experienced and new venture capital firms. The angel investors and crowdfunding have also helped various firms to enter into the virtual reality and augmented reality market. Companies such as Google Inc. (U.S.) and Alibaba Group Holding Ltd. (China) have been the major investors in this market.
The increased acquisitions in the AR-VR market to enhance the portfolio of the acquirer companies
A key requirement for a successful M&A deal is identifying the acquisition target. The process of identifying acquisition targets should take place with a complete strategic review of the acquirer to identify key value drivers of the business and establishing a set of strategic goals. There was a significant increase in acquisitions undertaken by the tech companies. For instance, Metaio GmbH (Germany) and FlyBy Media (U.S.) was acquired by Apple Inc. (U.S.). The tech giants have been able to target the upcoming companies which would help enhance their existing portfolio. These players are looking for the effective use of M&A deal strategy to grow their market share in a competitive industry environment.
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The scope of the report covers detailed information regarding the major factors influencing the growth of the augmented reality and virtual reality market such as drivers, restraints, challenges, and opportunities. A brief analysis of the key industry players has been done to provide insights into their business overview, products and services, new product launches, mergers & acquisitions, patent filings, and private equity investments associated with the augmented reality and virtual reality market.
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