14.4 Million South Africans Within Reach in Seconds

JOHANNESBURG, February 27, 2012 /PRNewswire/ --

Effective Measure introduces real-time Internet intelligence to media planners in emerging markets

Effective Measure, the leading provider of digital media planning solutions in emerging markets, today announced a much-awaited feature that enables planners to generate instant market intelligence on the profiles belonging to 14.4 million unique browsers in South Africa.

Real-time Internet audience reports created on Effective Measure's industry-standard planning tool, OpenView, are now available in the South African market for the first time at no additional charge to all media planners invested in the region.

South Africa Business Development Manager, Francois Vorster, said, "Just like everyone else, we understand that time is our most valuable asset. With media planners typically working hard on multiple projects, time-saving processes such as real-time reporting provide much-needed relief from the pressures of tight deadlines."

With the Internet population growing across over hundreds of websites including Facebook and leading local sites such as news24.com, defining target audiences that match the needs of a campaign with reliable data is no longer a struggle for agile media planners with this new feature.

Effective Measure real-time audience reports are able to generate comprehensive data, based on the same detailed profiling options found on OpenView, in a few seconds -- providing instant answers that can be shared quickly.

Complementing this feature are two best practice analytical tools, AdScan and AdLift. Both tools, supplying detailed post-campaign analysis, provide valuable reach and frequency measurement to provide planners with relevant, up-to-date information for campaign optimization.

For more information on Effective Measure tools, or to request a tour of the enhanced OpenView, contact the Effective Measure South Africa team at info@effectivemeasure.com or call +27-0-11-023-4369.

About Effective Measure

Effective Measure is the leading provider of digital media planning solutions in the emerging markets, bringing best practice online measurement data to premium publishers, platforms, agencies and advertisers. Our products and services offer media planners invested in Oceania, South East Asia, Middle East North Africa and South Africa, a clear insight into the state of the Internet and the ever-growing digital population.

For more information on this topic, or an interview request with a digital specialist, contact Effective Measure Marketing Executive, Sheeda Cheng at +61-3-9023-9003 or media@effectivemeasure.com

SOURCE Effective Measure