Having access to the right media contacts at the right time can prove invaluable to the success of your communications strategy. You also need to be sure that when you hit ‘SEND’, your message or campaign is reaching its intended audience. Say ‘hello’ to Agility, the most up-to-date global media database.
Track the topics that key journalists are researching, build productive relationships with the media professionals most influential to your organisation and monitor the results with powerful reporting tools, safe in the knowledge that your message is reaching exactly who it needs to.
Accurate data, pinpoint targeting
Agility, the world’s most frequently updated media database, contains over 600,000 opted in contacts with immediate data alerts for changes that affect your campaigns. The Semantics-driven Agility™ engine allows you to drill down to the exact information you need, building highly targeted lists across traditional and new media, and even integrating your own contact data.
It may sound complex, however Agility uses an intuitive dashboard design that is the result of extensive feedback from our customers, and is so simple to use that you'll be up and running in minutes. And for anything you’re still not sure about we provide full training and support with our Agility Helpdesk service.
Unrivalled distribution and engagement
With Agility, you’re in the driving seat. Interact with journalists, bloggers and social influencers in real time, distribute your content via email and social networks, as well as get access to PR Newswire’s unparalleled global distribution wire network. As a market leader with over 60 years’ experience in media relations we know a thing or two about distribution, and with a single, easy-to-use platform like Agility, you’ll benefit from that experience too.
Powerful monitoring and reporting
Monitor online, social and print media with clear, relevant and actionable results. You can also access copyright-protected UK content from the Newspaper Licensing Agency (NLA) to monitor an additional
1,400+ national and regional newspapers, 750+ magazines and 1,100+ newspaper websites*.
Don’t feel like you need to work on your campaigns alone either. Agility’s workflow management allows concurrent collaboration between multiple users, the creation of multiple projects and full control over user permissions, allowing you to be more effective in less time.
And once your release is out the door, you can measure all campaign and competitive activity from social sentiment and trending to release metrics, producing exportable reports both in visual and data formats.
* NLA licence and upgrade required
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