You can only improve what you measure. Having visibility into which aspects of a campaign or communication were successful allows you to make adjustments, optimise your efforts and improve the results. Many communications professionals are now responsible for reporting on the ROI of their efforts, making post-launch reporting and analysis essential.
Detailed data is a powerful tool for organisations. The ability to view unique media mentions, assess overall sentiment in social channels, gauge the performance of your competitors and compare your results against industry benchmarks gives you actionable information to make informed decisions.
With PR Newswire, you can: