Zimmermann Announces e-commerce Expansion
-- Australian RTW & Swim Brand Bringing Sydney Style Across the Globe
NEW YORK, Nov. 20, 2012 /PRNewswire/ -- Zimmermann, the Australia-based fashion and lifestyle brand known for its stylish ready-to-wear and chic swim designs, will be expanding its reach today. For the first time, the Zimmermann online store, Zimmermannwear.com, is open to customers outside of Australia and the USA. Shipping is now available throughout the United Kingdom, Europe, Asia, Canada, South America, the Middle East and the Caribbean.
Zimmermann's new customers will have access to a full range of ready-to-wear and swim collections through the e-commerce site. Currently, the site is carrying the new swim and resort collections, perfect for holiday travels. Zimmermannwear.com will offer premium courier delivery service to all customers.
Sophisticated femininity, clever color combinations and delicate, original prints embody the DNA of iconic Australian swim and ready to wear label, Zimmermann. Founded as a ready to wear line in 1991 by sisters Nicky and Simone Zimmermann, the label soon expanded into swimwear and won an immediate, loyal following among Australia's tastemakers and trendsetters by being one of the first brands to fuse swimwear with fashion. The blending together of flattering, sexy silhouettes with bold color & print choices allowed Zimmermann's sculptural bikinis and one-pieces to become the new point of reference for haute swimwear while its ready to wear collection took their signature style from the beach to the streets. In addition to swim and ready to wear, Zimmerman has extended into swim separates, kids and accessories – truly making it a lifestyle destination. Currently there are 15 stand alone shops in Australia and in 2011 Zimmermann opened its first store in the US in Los Angeles, CA. For more information, please visit: www.zimmermannwear.com.
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