London, July 10 /PRNewswire/ -- Frederick Warne & Co., a subsidiary of Penguin Books Limited, confirmed that a settlement has been reached with Worker's Press in Beijing, China following the discovery of unauthorised editions of The Original Peter Rabbit Books (tm) on sale in China in March 2003.
Under the terms of the agreement, Worker's Press have acknowledged Frederick Warne's intellectual property rights in The Original Peter Rabbit Books (tm) and have agreed not to use these rights without consent at any time in the future.
In line with Frederick Warne's general policy, the parties involved negotiated to resolve the dispute. Worker's Press have agreed to stop using and printing the books in question, and not to use the trade mark pictures and words that belong to Frederick Warne on any of its current or future publications.
Frederick Warne & Co. would like to thank the Beijing Dongcheng District Administration of Industry and Commerce for their hard work and commitment to the protection of international intellectual property rights. "We appreciate the Chinese government's understanding and efforts in resolving this matter," says Sally Floyer, Managing Director of Frederick Warne & Co.
Frederick Warne is the owner of all intellectual property rights in the works of the English author Beatrix Potter, in particular, The Original Peter Rabbit Books TM. The company has a large portfolio of registered trademarks in China including character names and illustrations to protect its property from unauthorised copying. It also undertakes an extensive programme of licensing its intellectual property rights in many countries to produce high quality authorised editions of The World of Beatrix Potter (tm) books and merchandise.
The Tale of Peter Rabbit was first published by Frederick Warne in 1902 and has been published in 35 languages, with over 45 million copies sold worldwide. The Beatrix Potter (tm) merchandising programme generates in excess of US$500million at retail per annum.
Frederick Warne & Co. represented in this dispute by Rouse & Co. International and Beijing Jieding Trademark Consultants.
Note to Editors:
If you are interested to receive further background information on Frederick Warne, the company; brand and merchandising information on The World of Beatrix Potter(tm); or images of Peter Rabbit (tm), please contact Frederick & Co. International Press Office.
SOURCE Frederick Warne and Co.