What are the Most Expensive Google PPC Ad Words?

LONDON, June 28, 2012 /PRNewswire/ --

Is your small business looking to perform a PPC Campaign? Well Search Catalyst reveals that the most expensive PPC Keywords are related to the financial industry

It was recently revealed that Google makes 97% if its revenue from advertising. The sale of keywords significantly contributes to this, as businesses of all sizes are keen to rank highly in Google's search results.

But what are the most expensive Google keywords? Well it seems that plenty of them belong to the finance industry.

The most expensive keyword, according to Google, is "insurance". With plenty of financial service companies, banks, and even supermarkets offering us a variety of insurance options, it is little wonder that this term can fetch up to $54.91 Cost Per Click (CPC) on Google. It is also interesting to note that 24% of the top 10,000 keywords were insurance related.  

Three other financial terms make up the top five most expensive Google keywords. These are "loans", "mortgage", and "credit".

Small businesses that require PPC help may be unable spend a lot of money on a monthly campaign, but they will still need a professional agency to look after their PPC activity. Don't worry, as a PPC campaign may be more affordable than you think.

So if your company is looking for a paid search audit, a cost effective PPC package from Search Catalyst can give you the power to drive higher customer acquisition and sales through effective search engine advertising.

A PPC campaign can benefit businesses of all sizes, as it can greatly increase the chances of your website being visited. This is because there is an immediate exposure of your business to the great number of people surfing the internet, particularly if your Google ads are placed in the top positions. However, the best positions will certainly cost you more.    

Small businesses can also create a PPC campaign to target specific groups or individuals who may already have an interest in your product or service. In addition, Search Catalyst recommends selecting unique keywords related to your product in order to catch the attention of major search engines, as this will help to improve your website's overall ranking.

For additional help, or to start a new PPC campaign, contactSearch Catalyst.

About Search Catalyst

Search Catalyst was created by Greenlight Digital, Europe's largest and fastest growing search marketing agency. Greenlight has worked with a wide range of clients, including Sky, Santander, and HSBC, and has an envied reputation for delivering unparalleled search engine marketing success to all of its clients.

A selection of Greenlight's most trusted experts now run Search Catalyst, and are focused on delivering results to small and medium sized organisations using their award-winning SEO and PPC strategies.

Brendon Johnson, Level 14, The Broadgate Tower, Primrose St, London, EC2A 2EW. http://www.searchcatalyst.co.uk, contact@searchcatalyst.co.uk, +44(0)20-3326-1800

SOURCE SearchCatalyst