What are the Most Expensive Google PPC Ad Words?
LONDON, June 28, 2012 /PRNewswire/ --
Is your small business looking to perform a PPC Campaign? Well Search Catalyst reveals that the most expensive PPC Keywords are related to the financial industry
It was recently revealed that Google makes 97% if its revenue from advertising. The sale of keywords significantly contributes to this, as businesses of all sizes are keen to rank highly in Google's search results.
But what are the most expensive Google keywords? Well it seems that plenty of them belong to the finance industry.
The most expensive keyword, according to Google, is "insurance". With plenty of financial service companies, banks, and even supermarkets offering us a variety of insurance options, it is little wonder that this term can fetch up to $54.91 Cost Per Click (CPC) on Google. It is also interesting to note that 24% of the top 10,000 keywords were insurance related.
Three other financial terms make up the top five most expensive Google keywords. These are "loans", "mortgage", and "credit".
Small businesses that require PPC help may be unable spend a lot of money on a monthly campaign, but they will still need a professional agency to look after their PPC activity. Don't worry, as a PPC campaign may be more affordable than you think.
So if your company is looking for a paid search audit, a cost effective PPC package from Search Catalyst can give you the power to drive higher customer acquisition and sales through effective search engine advertising.
A PPC campaign can benefit businesses of all sizes, as it can greatly increase the chances of your website being visited. This is because there is an immediate exposure of your business to the great number of people surfing the internet, particularly if your Google ads are placed in the top positions. However, the best positions will certainly cost you more.
Small businesses can also create a PPC campaign to target specific groups or individuals who may already have an interest in your product or service. In addition, Search Catalyst recommends selecting unique keywords related to your product in order to catch the attention of major search engines, as this will help to improve your website's overall ranking.
For additional help, or to start a new PPC campaign, contactSearch Catalyst.
About Search Catalyst
Search Catalyst was created by Greenlight Digital, Europe's largest and fastest growing search marketing agency. Greenlight has worked with a wide range of clients, including Sky, Santander, and HSBC, and has an envied reputation for delivering unparalleled search engine marketing success to all of its clients.
A selection of Greenlight's most trusted experts now run Search Catalyst, and are focused on delivering results to small and medium sized organisations using their award-winning SEO and PPC strategies.
Journalists and Bloggers
Visit PR Newswire for Journalists for releases, photos and customised feeds just for Media.
View and download archived video content distributed by MultiVu on The Digital Center.
Until you hear the full story, why would you invest?
Making sound investment decisions can be difficult. You can study the figures and read the analyst recommendations, but how do you really know the story behind company strategy? How can you get answers to your questions?
The Private Investor Network helps you to reach an informed decision on the stocks you pick. Interactive presentations from UK listed companies give you the kind of access previously enjoyed only by the big fund managers. And with keynote speeches from industry experts, downloadable content and an investor lounge where you can swap tips with your peers, you can invest with confidence.
For more information, and to register for FREE, visit us at www.privateinvestornetwork.co.uk
Get content for your website
Enhance your website's or blog's content with PR Newswire's customised real-time news feeds.
Contact PR Newswire
Send us an email at MarketingUK@prnewswire.co.uk or call us at +44 (0)20 7454 5382
Become a PR Newswire client
Request more information about PR Newswire products & services or call us at +44 (0)20 7454 5382