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Boston -- Viant Corporation (Nasdaq: VIAN), a leading builder of digital businesses, celebrates the launch of Della & James (, the world's premier online gift registry. Della & James provides consumers with one-stop access to the gift registries of Crate & Barrel, Dillard's, Neiman Marcus, Williams-Sonoma and a host of other major retailers.

To build the online gift registry, Viant and Della & James engaged in a unique partnership, transcending the typical client/service firm relationship. As part of this partnership, Della & James moved into Viant's San Francisco offices to create the digital business. Viant provided an accelerated business environment so that the two companies could design and build the Web business in close partnership, and successfully launch Della & James.

"By taking advantage of Viant's expertise, we were able to launch Della & James in an aggressive timeframe, without compromising the world-class technical capabilities we demanded to enable exponential growth," claimed Rebecca Patton, Chief Executive Officer, Della & James. "Viant has been the ideal e-commerce partner."

Early Success for Della & James -- Pure Viant Digital

Viant's approach allowed Della & James to take maximum advantage of Viant's integrated business strategy consulting, technical capabilities and creative design expertise. "In addition to helping some of the world's largest companies build digital businesses, we work with entrepreneurial companies to develop new digital business ideas from concept to launch," explained Bob Gett, Chief Executive Officer of Viant. "This business acceleration is a classic win-win opportunity for both our partners and us. It allows us to execute against our entire service model, and allows our partners to benefit from our best-practices from start to finish."

The Della & James/Viant team built a site that could handle the technical challenges of an online gift registry business, including synchronized data exchanges and the integration of registry data between Della & James and multiple retail partners. To permit future innovation in both functionality and business arrangements, Viant helped build Della & James' unique registry and e-commerce capabilities from scratch, rather than integrate a packaged solution. Viant built this powerful custom solution with a scalable, service-based architecture using ASP, COM, Java, and an Oracle database. Service-based architecture allowed Viant to build infrastructure while functional analysis and design treatments were still underway, moving quickly to a working prototype and usability studies, and generally accelerating development.

About Della & James

Della & James ( is the world's premier online gift registry service. The best way to register for and purchase wedding gifts, Della & James is the first company to bring together in one convenient location the gift registries of the nation's leading stores including Crate & Barrel, Dillard's, Neiman Marcus, and Williams-Sonoma. In an elegant and easy-to-use Web site, Della & James delivers the selection and quality of trusted stores with all the convenience of the Internet. Della & James also offers a wealth of information about gift registry and includes valuable features for couples and gift givers.

About Viant Corporation

Viant builds digital businesses for the world's leading corporations. As an integrated strategy and solutions partner, Viant has pioneered powerful approaches for successfully incubating and launching e-commerce enterprises.

With an emphasis on building a dynamic culture that attracts and excites the preeminent talent in the industry, Viant has grown organically with offices located in Boston, Chicago, Dallas, London, Los Angeles, New York and San Francisco. Viant is listed on NASDAQ under the symbol VIAN. More information about Viant can be found at

This release may contain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Forward-looking statements involve risks and uncertainties. These risks and uncertainties are described in detail from time to time in Viant's filings with the Securities and Exchange Commission.

NOTE: Viant is a trademark of Viant Corporation. All other company names and products are trademarks or registered trademarks of their respective companies.


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