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Top European Football Clubs Have Global Fan Base

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LONDON, May 16 /PRNewswire/ --

- Manchester United the World's Most Popular Football Club Online

comScore, a leader in measuring the digital world, today released worldwide traffic figures for the top European football clubs' Web sites. With both the FA Cup and European Champions League finals just days away, the study reveals that the FA Cup Final teams (Manchester United and Chelsea) together attract a far larger global online site audience than the two teams in the final of the Champions League (Liverpool and A.C. Milan).

Manchester United attracted 2.2 million unique visitors to its Web site during March 2007, making it the world's most popular football club online. The study also shows that roughly 60 percent, or 1.3 million, of Manchester United's 2.2 million monthly visitors do not reside in the U.K. -- quantifying the global reach and appeal of the Manchester United brand franchise. Rounding out the top 7 most popular football teams online are Liverpool (1.5 million global unique visitors), Arsenal (1.4 million), Real Madrid (1.1 million), Barcelona (1.05 million), Chelsea (1.0 million) and A.C. Milan (0.8 million).

"Football is the most popular sport in the world, so it should not be surprising that the top teams have fans across the globe," said Bob Ivins, managing director of comScore Europe. "Smart marketers realize that the true value of an endorsement relationship with a football club requires taking into consideration the size of the global fan base that the club attracts. In turn, that points to the value of comScore data in providing a global perspective."

    
    Worldwide Traffic to Football Sites by Unique Visitors (000)(i)
    March 2007
    Source: comScore World Metrix

                                         Unique                          
                                        Visitors    Percentage of Visitation 
                                          (000)     from Team's Home Country 
                                                                   Non-Home  
    Site            Club                Worldwide   Home Country   Country   
    Manutd.com      Manchester United        2,218          43 %         57 %
    Liverpoolfc.tv  Liverpool                1,497          53 %         47 %
    Arsenal.com     Arsenal                  1,435          47 %         53 %
    RealMadrid.com  Real Madrid              1,137          33 %         67 %
    FCBarcelona.com Barcelona                1,053          26 %         74 %
    ChelseaFC.com   Chelsea                  1,000          38 %         62 %
    ACMilan.com     AC Milan                   825          34 %         66 %
    Inter.it        Inter Milan                824          49 %         51 %
    Juventus.com    Juventus                   619          31 %         69 %
    Om.net          Marseille                  531          82 %         18 %
    PSG.fr          Paris St Germain           413          77 %         23 %
    Olweb.fr        Lyon                       319          78 %         22 %

(i) Unique visitors worldwide aged 15+, excludes traffic from public computers such as Internet cafes, or access from mobile phones or PDAs.

About comScore

comScore, Inc. is a global leader in measuring the digital world. This capability is based on a massive, global cross-section of more than 2 million consumers who have given comScore permission to confidentially capture their browsing and transaction behaviour, including online and offline purchasing. comScore panelists also participate in survey research that captures and integrates their attitudes and intentions. Through its proprietary technology, comScore measures what matters across a broad spectrum of behaviour and attitudes. comScore analysts apply this deep knowledge of customers and competitors to help clients design powerful marketing strategies and tactics that deliver superior ROI. comScore services are used by more than 700 clients, including global leaders such as AOL, Microsoft, Yahoo!, Verizon, Best Buy, The Newspaper Association of America, Tribune Interactive, ESPN, Fox Sports, Nestlé, MBNA, Universal McCann, the United States Postal Service, Merck and Expedia. For more information, please visit http://www.comscore.com.

Web site: http://www.comscore.com

SOURCE comScore, Inc.



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