<p>MADRID, November 16 /PRNewswire/ --
<p> - Unveiled Today in Spain by Medical Mobile Seguridad, Telefónica Móviles
España, Eulen Servicios Sociosanitarios and CEAFA
<p> - 60% of Alzheimer Patients Suffer From Problems of Disorientation and
run a High Risk of Suffering Accidents.
<p> - The Columba Bracelet Integrates a Mobile Telephone System, Intelligent
Alert System and GPS That Permits one to Know and Control the Patient's
<p> There are currently nearly 600,000 diagnosed Alzheimer's
sufferers in Spain, some 60% of whom experience problems of disorientation
and can become lost. In an attempt to offer a solution to this difficult
situation, Medical Mobile Seguridad, Telefónica Móviles España and Eulen
Servicios Sociosanitarios, together with the CEAFA (the Spanish Confederation
of Families of Sufferers of Alzheimer's Disease and other Dementias) are
unveiling the Columba bracelet today in Madrid.
<p> The bracelet, which integrates a mobile telephone system,
intelligent alerts and localisation via satellite (GPS), allows the Alzheimer
patient to be located if they are lost or disoriented and also to establish
immediate contact with them. "This new mobile localisation system will give
peace of mind to the relatives and carer of the patient and, at the same
time, prevent the dramatic situations that can occur when the sufferer cannot
be located and they do not remember who they are", explained Emilio Marmaneu,
the Chairman of CEAFA.
<p> Developed and patented by the Canadian company Medical
Intelligence Technologies Inc. (TSX: MIZ) - whose subsidiary in Spain is
Medical Mobile Seguridad -, the Columba has been introduced into Spain by
Telefónica Móviles España and Eulen Servicios Sociosanitarios, whose
networks will support the telephone and mobile data transmission services.
<p> Technology and innovation at the service of health
<p> The Columba is based on an intelligent detection and alert
programme, a geo-location system using GPS and a GSM/GPRS transceiver that
integrates a movistar SIM card. The result is a watch-sized bracelet that
allows the Alzheimer sufferer to move around without restricting their
<p> If the wearer of the Columba bracelet leaves their habitual
geographic area, which has been previously defined by their relatives or
carers, the device automatically sends out an alert to advise those
responsible for the patient.
<p> The wearer of the bracelet can be located immediately -
through a telephone assistance centre that operates 24 hours a day, 365 days
of the year - and the patient can be contacted using the device's hands-free
<p> "Three years of research stand behind the technology and
efficiency of Columba, which has enjoyed great success in France and is now
being introduced into Spain in order to make life easier for sufferers and
carers alike. In Medical Mobile we are confident that our efforts will give
more security to Alzheimer's sufferers and greater peace of mind to those who
surround them." said Louis Massicotte, President and Founder of Medical
Mobile Seguridad and the creator of the bracelet.
<p> "The Columba is a clear example of the huge potential that
GPS and mobile phone technologies have to offer in the creation of new
services aimed at people who suffer from spatial and temporal orientation and
cognition problems", stated Doctor Juan Manuel Martínez Gómez, General
Director of Eulen Servicios Sociosanitarios.
<p> "In Telefónica we have spent many years developing
applications related to health and Telemedicine issues and collaborating with
leading companies in our desire to improve the quality of life for everyone,
especially those who suffer from some form of disability. Thanks to the
mobile 'phone, this objective is now easier to achieve, We are delighted to
have the possibility of collaborating in this ground-breaking project with
partners like Medical Mobile, Eulen and CEAFA", added Rafael de Sádaba, the
Sectorial Relations and Social Development Director of Telefónica España.
<p> Security, liberty and tranquility for the sufferer and their family
<p> Alzheimer's disease not only affects the patient, it changes
the life of the entire family, especially that of the principal carer, for
many long and difficult years. When the Alzheimer sufferer begins to lose
their capacity to recognise their family environment or to forget their name
and address, episodes of wandering off and disorientation become a reality
and bring with them daily anxiety for all those who care for the patient.
<p> In order to prevent the patient from getting lost, those who
care for them may even stop going out themselves, which makes it difficult to
lead a normal social life. The Columba Bracelet offers an alternative
For more information, contact: Burson-Marsteller, Alba
Rodríguez / Paloma Íñigo, Tel: +34-91-384-67-52/69/00, E-Mail: