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Survey: One-in-Four White-Collar Gamers Play at Work - Senior Executives Have Most Fun

DUBLIN, Ireland, September 4 /PRNewswire/ --

- One in Seven Has Played During a Business Meeting/Conference Call

Nearly a quarter (24%) of white-collar workers said they play casual games at work. And, it seems game play increases up the corporate ladder with more than one third (35%) of CEOs and other senior executives admitting to playing casual games at work.

Pioneer of casual games, PopCap Games today unveiled the results of a survey of white-collar workers who play casual video games. Of those who play at work:

- One in seven (14%) has played casual games during a business meeting or conference call

- With two thirds (65%) claiming to do so at least once a month!

- 61% play during lunch or other official break periods

- 52% play during the work day, when they need a short break

- 79% play at work several times a week or more

- 53% play at work at least once a day

Why?

79% of white collar gamers claim casual games offer physical or mental health benefits - the most commonly cited benefits being:

- Stress relief and relaxation - 91%

- Mental workouts - 69%

- Memory strengthening - 54%

As to the effects of playing casual games while at work, 84% said they felt more relaxed and less stressed out.

In fact, of the nearly half (48%) of respondents who occupy supervisory roles, 79% said they encouraged their staff to take brief mental breaks during the workday - and 29% said that more than half of their reports play casual games during the workday.

"It's not surprising that today's white-collar workers are casual video game users," said Carly Drum, Managing Director of Drum Associates in New York, a leading executive recruitment firm. "The face of today's executive workforce is definitely changing: we're seeing younger employees who are much more technologically savvy and familiar with all forms of new media from social networking to blogging and beyond. So, it's natural that some white collar workers would also look to casual videogames that they can play on their PC, mobile phone or BlackBerry during a work break, as a way to quickly relax and recharge their batteries, so to speak."

And it seems, it might be more 'fun' than 'tough' at the top with senior executives (slightly more than 8% of total respondents - CEOs, CFOs, presidents and other C-level executives) indicating a considerably higher frequency of play, including playing at work:

- 35% play casual games at work - vs. 23% of other white collar gamers

- 70% play during work, when they need a short break - vs. 49% of other white collar gamers

- 61% play once a day or more frequently during each work day - vs. 51% of other white collar gamers

Survey Methodology

This international research was conducted by Information Solutions Group (ISG; http://www.infosolutionsgroup.com) exclusively for PopCap Games. The results are based on online surveys completed by 2,842 respondents randomly selected between June 15 and June 29, 2007.

About PopCap

PopCap Games (http://www.popcap.com) is the leading multi-platform provider of "casual games" - fun, easy-to-learn, captivating computer games that appeal to everyone from age 6 to 106. Based in Seattle, Washington, PopCap was founded in 2000 and has a worldwide staff of over 120 people in Seattle, San Francisco, Chicago, Vancouver, B.C. and Dublin. Its games have been downloaded more than 350 million times by consumers worldwide, and its flagship title, Bejeweled(R), has sold more than 10 million units across all platforms. Constantly acclaimed by consumers and critics, PopCap's games are played on the Web, desktop computers, myriad mobile devices (cell phones, smartphones, PDAs, Pocket PCs, iPod and more), popular game consoles (such as Xbox), and in-flight entertainment systems. PopCap is the only casual games developer with leading market share across all major sales channels, including Web portals, retail stores, mobile operators and developers, and game device manufacturers.

The PopCap logo and all other trademarks used herein that are listed at http://www.popcap.com/trademarks are owned by PopCap Games, Inc. or its licensors and may be registered in some countries. Other company and product names used herein may be trademarks of their respective owners and are used for the benefit of those owners.

    
    For further information, images or request an interview, please contact 
    PR Contact:
    Cathy Orr
    corr@popcap.com
    +353-87-225-6488
    corr@popcap.com

SOURCE PopCap



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