Specialty Retailer Tilly's Rolls out Mobile Commerce App, Powered by MicroStrategy Alert
- MicroStrategy-based Mobile App Lets Tilly's Engage Customers with Custom Brand Content and Personalized Shopping Experience
- Meet Tilly's and MicroStrategy in New York at National Retail Federation's BIG Show January 14-15, 2013
TYSONS CORNER, Virginia, Jan. 11, 2013 /PRNewswire/ -- MicroStrategy® Incorporated (Nasdaq: MSTR), a leading worldwide provider of business intelligence (BI) software, today announced that West-coast based specialty retailer Tilly's has launched a state-of-the-art mobile commerce app powered by MicroStrategy's Alert Mobile Commerce Platform. Available for iPhone and Android smartphones, the app lets Tilly's create a branded connection with its customers. Features include access to exclusive Tilly's content, a streamlined mobile shopping experience, and wallet functionality that allows personalized promotions and receipts. MicroStrategy will be exhibiting in Booth 2361 (and in the ARTS Pavilion Booth 2253) at the 2013 National Retail Federation's Annual Convention and Expo at the Jacob Javits Center.
Alert is a cloud-based platform that lets retailers deploy a branded mobile commerce app in a matter of weeks, without the high cost and delay of developing an application from scratch and maintaining it on their own. By integrating with a retailer's customer data system, marketing assets and social channels, Alert-powered apps can include a broad range of functionality, including a native storefront, store and product locators, digital receipts, and loyalty features. In addition, Alert offers other innovative capabilities, such as targeted promotions, peer-to-peer gifting, and detailed analytics on commercial activity and customer usage.
Tilly's, a purveyor of West Coast inspired apparel, footwear and accessories, chose to work with the Alert Platform because of its rich feature set, its ability to easily integrate with their existing customer systems, and its speed-to-market.
"We want every customer that interacts with Tilly's to have an exceptional and consistent experience, whether they're in-store, online, or on their mobile phone," said Craig DeMerit, Tilly's Chief Operating Officer. "With the Alert platform, we were able to quickly roll out a compelling mobile app to our customers that provides them with an enhanced experience of our brand. We launched the Tilly's app before the holidays and have seen our customers respond positively to downloading it and using the great features available."
"The MicroStrategy Alert Platform provides a complete turnkey solution for leading retailers like Tilly's to get a fully branded and customized mobile commerce app up and running in less than a month," said Michael J. Saylor, MicroStrategy Chairman and CEO. "With Alert's rich feature set, a retailer can put its entire company into the palm of every customer. They can delight their app users with great service and simultaneously sell more products and capture more customers."
The Tilly's app can be downloaded via the following sites:
- iTunes App Store: http://itunes.apple.com/us/app/tillys/id561470611?mt=8
- Google Play: https://play.google.com/store/apps/details?id=com.alert.tillys
Tilly's is a fast-growing destination specialty retailer of West Coast inspired apparel, footwear and accessories with an extensive assortment of the most relevant and sought-after brands rooted in action sports, music, art and fashion. Tilly's is headquartered in Southern California and, as of January 2, 2013, operates 168 stores and through its website, www.tillys.com.
About MicroStrategy Incorporated
Founded in 1989, MicroStrategy is a leading provider of enterprise software platforms for business intelligence (BI), mobile intelligence, and social intelligence applications. MicroStrategy's BI platform enables leading organizations worldwide to analyze the vast amounts of data stored across their enterprises to make better business decisions. Companies choose MicroStrategy BI for its ease-of-use, sophisticated analytics, and superior data and user scalability. MicroStrategy's mobile intelligence platform helps companies and organizations build, deploy, and maintain mobile apps across a range of solutions by embedding intelligence, transactions, and multimedia into apps. MicroStrategy's social intelligence platform includes a number of applications that help enterprises harness the power of social networks for marketing and e-commerce, as well as a suite of free consumer friendly apps that use MicroStrategy's enterprise technologies. The MicroStrategy Cloud offering combines MicroStrategy and third-party software, hardware, and services to enable rapid, cost-effective development of hosted BI, mobile, and social applications. To learn more about MicroStrategy (Nasdaq: MSTR), visit www.microstrategy.com and follow us on Facebook (http://www.facebook.com/microstrategy) and Twitter (http://www.twitter.com/microstrategy).
MicroStrategy and MicroStrategy Business Intelligence Platform are either trademarks or registered trademarks of MicroStrategy Incorporated in the United States and certain other countries. Other product and company names mentioned herein may be the trademarks of their respective owners.
SOURCE MicroStrategy Incorporated
More by this Source
MicroStrategy Announces General Availability of MicroStrategy 9.3.1
24 Apr, 2013, 13:00 BST
MicroStrategy to Host 16th Annual "World" Conference, January 28-31, 2013, in Las Vegas
17 Jan, 2013, 13:00 GMT
Journalists and Bloggers
Visit PR Newswire for Journalists for releases, photos and customised feeds just for Media.
View and download archived video content distributed by MultiVu on The Digital Center.
Until you hear the full story, why would you invest?
Making sound investment decisions can be difficult. You can study the figures and read the analyst recommendations, but how do you really know the story behind company strategy? How can you get answers to your questions?
The Private Investor Network helps you to reach an informed decision on the stocks you pick. Interactive presentations from UK listed companies give you the kind of access previously enjoyed only by the big fund managers. And with keynote speeches from industry experts, downloadable content and an investor lounge where you can swap tips with your peers, you can invest with confidence.
For more information, and to register for FREE, visit us at www.privateinvestornetwork.co.uk
Get content for your website
Enhance your website's or blog's content with PR Newswire's customised real-time news feeds.
Contact PR Newswire
Send us an email at MarketingUK@prnewswire.co.uk or call us at +44 (0)20 7454 5382
Become a PR Newswire client
Request more information about PR Newswire products & services or call us at +44 (0)20 7454 5382