Specialist Agri-Client Solutions Service Launched

LONDON, March 1, 2016 /PRNewswire/ --

This week Briefing Media Agriculture announces the launch of InsightFul, a dedicated agri-client solutions service connecting clients to the wider agricultural community.

InsightFul harnesses the expertise of the Briefing Media Agriculture team giving advertisers access to an audience reach which no other agricultural media group in the UK can provide. It will offer branded content solutions which deliver bespoke initiatives to customers in the agri sector.

Working across digital, print and face-to-face platforms, InsightFul projects will help advertisers reach new audiences, create engagement and deliver ROI around specific objectives.  

Briefing Media Agriculture Chief Executive Officer Neil Thackray says: "This is an exciting new initiative which will enable clients to make unparalleled use of the knowledge and experience of the Briefing Media Agriculture team."

Briefing Media Agriculture has already completed a number of highly successful bespoke campaigns for clients including: BASF, Boehringer Ingelheim, Crystalyx, DuPont and The Co-operative Supermarket. Campaigns comprised a blend of live events and digital content production, as well as social media elements which had extensive reach across the agri community. InsightFul is the next logical step.

Briefing Media is a leading media player in both the media and agriculture sectors. We have more than 170 years of publishing experience in the agricultural industry and today we are the largest multi-platform agricultural information business in the UK.

Our brands reach deeply into all major agricultural sectors - arable, dairy, livestock, agricultural machinery, finance and equipment.

We also know media. Our sister business The Media Briefing provides strategy, insight and market intelligence for senior decision makers in the global media industry, giving us a unique position which offers foresight in a rapidly changing media environment.

For more information on any of our brands or to speak to a representative, please contact Mike Hartley, Head of Commercial Solutions on +44(0)7765-373-832 or Ajesh Visram, Commercial Development Manager on +44(0)7920-545-243 or through enquiries@insightful.com. For more information about InsightFul visit the website: http://www.insightful-communications.com .

Contact:
Tim Headley
83 Victoria Street
London
SW1H0HW

Phone: +44(0)203-6915-893
Email: tim.headley@briefingmedia.com