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Sony Selects End2End to Power its Mobile Music Streaming Service

HELSINKI, Finland, June 16 /PRNewswire/ -- End2End, Europe's leading managed service solution provider for mobile data services, and Sony Network Services Europe, a division of Sony Europe, today announced the first commercial launch of a unique mobile music service, which will revolutionise the way consumers perceive and consume music.

The service called StreamMan, has been developed by Sony Network Services and is the world's first personal mobile music service. StreamMan enables end-users to enjoy a large portfolio of songs from both major and independent record labels, as well as access dynamic news content, artist information, and community features such as messaging and music exchange. End-users can create personalised music channels and playlists, which are enabled by a unique, smart personalisation system that keeps track of individual preferences in order to provide a highly personalised experience for the end-user. The service requires a Symbian Series 60 or UIQ handset and a GPRS or 3G subscription, dependent upon the availability of the partnering mobile operator's network.

End2End is responsible for the hosting, management, and delivery of the turnkey managed service solution, including the streaming and digital rights management platforms, which are managed using End2End's unique service delivery infrastructure.

"We strongly believe that mobile phones will change the way consumers perceive and consume music and StreamMan combines the best practices from different media," said Andreas Spechtler, Director, Sony Network Services Europe. "We have joined forces with End2End to leverage their unique service delivery infrastructure and are looking forward to extending our successful partnership throughout Europe."

"Ringtones and other music-related mobile data services have proven that consumers have significant interest and willingness to pay for music on mobile phones," said Soren Ravn, CEO, End2End. "Sony Network Services' StreamMan is one of the most attractive propositions available for mobile operators in terms of advanced data services. We are pleased that Sony Network Services has selected End2End as their delivery partner for this significant mobile initiative, further demonstrating End2End's capabilities in this space."

StreamMan was commercially launched today with TeliaSonera in Finland and will be launched across Europe with major mobile operators in the near future.

About Sony

Sony manufactures audio, video, communications and information technology products for the global consumer and professional markets. With its music, pictures, game and online businesses, Sony is uniquely positioned to become a leading personal broadband entertainment company in the 21st century. In Europe, Sony recorded consolidated annual sales of EUR 13.47 billion (yen 1,765 billion) for the fiscal year ended March 31, 2004, based on an average market exchange rate for the same period of yen 131 to the EUR. Sony Europe, headquartered at the Sony Center am Potsdamer Platz in Berlin, is responsible for the company's European electronics business and registered consolidated sales of EUR 8.71 billion for the fiscal year ended March 31, 2004.

For more information on Sony Europe, please visit http://www.sony-europe.com

About Sony Network Services Europe

Sony Network Services Europe creates, develops and operates innovative content services for various media platforms such as mobile phones, home entertainment, PC and internet. Sony Network Services supports the Sony corporate goal to generate growth through device and content convergence. StreamMan was initiated and implemented by Sony Network Services in Austria. For more information on SNS, please visit www.sonynetservices.com

About End2End

End2End is Europe's leading managed service solution provider for mobile data services. End2End operates a unique service delivery infrastructure, specifically designed for the hosting, management, and delivery of mobile data services as managed services.

End2End offers a wide range of managed service solutions and complementary services to meet the needs of mobile operators, portals, media companies, content providers and other companies looking to launch mobile data services and content. End2End's managed service solutions are currently powering the delivery of data services and content across more than 55 mobile operators in over 20 countries. End2End's customers include leading companies such as Vodafone, Orange, Swisscom Mobile, Nokia, and Sony. For more information about End2End, please visit www.end2endmobile.com.

SOURCE End2End Denmark



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