PR Newswire: news distribution, targeting and monitoring
Regulatory News Search

Risk Management is Link to Pandemic Survival

LONDON, January 17 /PRNewswire/ -- As fears of a pandemic triggered by cases of the H5N1 (avian flu) virus increase, Link Associates International is advising businesses to have strategies in place to enable them to react immediately and effectively in the event of the virus becoming transmissible among humans.

For companies to survive the social and economic disruption caused by a pandemic, it is vital that they develop, prepare and test business continuity plans. With 20 years' experience in the provision of risk-management strategies, Link is ideally placed to offer expert guidance. In a document titled 'Pandemic Flu Contingency', which is free to download in full from the company website, Link sets out the steps senior management need to consider should the avian flu situation worsen.

"A major consideration for companies must be the economic impacts of the pandemic," says Jamie Jameson, author of 'Pandemic Flu Contingency'. "The personal and health impacts are potentially devastating, but the economic impacts are likely to be longer-lasting and even more insidious than the virus itself. Companies need to prepare now, not only for the loss of staff during the pandemic but for the business consequences."

H5N1 is a serious public heath concern due to its potential to spark a pandemic. A pandemic arises when three criteria are met: the emergence of a new influenza virus that has not previously circulated in humans; the capability of this new subtype to cause disease in humans; and the ability of the virus to be easily transmitted among humans. Of these criteria, only the last has not yet been fulfilled by H5N1.

World Health Organisation (WHO) experts consider the world to be closer to an influenza pandemic than at any time since 1968, which saw the last of the 20th century's three pandemics. It is estimated that once a fully transmissible human pandemic virus emerges, it could take as little as three months to cross the globe. WHO uses a system of six phases of pandemic alert to inform the world of the seriousness of the threat, and this currently stands at phase three: a new influenza virus subtype is causing disease in humans but is not yet spreading efficiently or sustainably among humans. In accordance with each phase, Link's 'Pandemic Flu Contingency' advises firms to constantly review and update their plans and business continuity arrangements relating to all aspects of operation, including:

- Making provision for widespread staff absenteeism (estimated to reach or exceed 50% during the peak of infection), including cross-training to cover potential skills shortages;

- Ensuring adequate medical coverage, insurance and emergency support for travellers; and

- Confirming that key partners and the supply chain have all developed interlocking contingency plans.

Companies that will survive a pandemic are those that closely monitor the situation and are fully prepared for every eventuality.


Link Associates International is available to the media as experts in the field of risk management and business continuity, especially in relation to an avian flu pandemic. A copy of the full document, which will be updated regularly - and further information about the company - is available to download at:

SOURCE LINK Associates International

Journalists and Bloggers

Visit PR Newswire for Journalists for releases, photos and customised feeds just for media.

View and download archived video content distributed by MultiVu on The Digital Center.

Contact us now to find out how we can help you

Get content for your website

Enhance your website's or blog's content with PR Newswire's customised real-time news feeds.
Start today.



Contact PR Newswire

Send us an email at or call us at +44 (0)20 7454 5382



Become a PR Newswire client

Request more information about PR Newswire products & services or call us at +44 (0)20 7454 5382


  1. Products & Services
  2. Knowledge Centre
  3. Browse News Releases
  4. Meet the Media
  5. Contact PR Newswire