RACER COMMUNICATIONS LAUNCHES NEW MAGAZINE, CHAMP CAR, IN MAY
Tustin, California - Champ Car, a new Racer Communications title, will launch in May. The bi-monthly publication from the creators of the award-winning RACER magazine will provide in-depth coverage of the CART FedEx Championship Series plus the PPG Dayton Indy Lights and KOOL Toyota Atlantic championships.
Paul Pfanner, founder and president of Racer Communications, said, "A recent survey of RACER's readers indicated strong interest in Champ Car, a title we've been considering for several years. That survey plus the encouragement and support of numerous advertisers tipped the scale."
Although an independent publication with no affiliation to CART, Andrew Craig, CART's chairman, president and CEO, welcomed Champ Car's entry. "There is so much going on in our sport right now," said Craig, "that I think the fans will appreciate the depth of coverage that Champ Car will provide."
Carl Cohen, CART's executive vice president for marketing, added, "Champ Car is a great way to expand the awareness, interest and involvement with our sport. It fits perfectly with our overall integrated marketing plans that leverage every available opportunity to communicate about Champ Car racing."
Jeremy Shaw, one of the leading journalists covering open-wheel racing in North America, will edit the new magazine. "I've been closely involved in Champ Car racing for many years," said Shaw, "and, during that time, have witnessed an astonishing period of growth. For me, this is a very exciting opportunity."
Shaw has edited the Champ Car Yearbook and On Track. He is a commentator for the CART EuroSport/ESPN race feed and is open-wheel editor for two RACER news organs: RaceWeek, a FAX newsletter, and the news driven website at http://www.RACER.COM
According to Pfanner, the first issue of Champ Car, which mails the last Thursday in April with a June/July cover date, will be ABC-audited, as has every issue of RACER. The bi-monthly, perfect bound magazine will have much of the look and feel of RACER with a few surprises, according to Pfanner. More information can be found on RACER.COM and CART.COM
RACER magazine, America's largest circulation general interest motorsports monthly, celebrates its seventh anniversary with the May 1999 issue. RACER was recently named by the Media Industry Newsletter's min magazine as one of the 12 Best Magazines of 1998, in company with The New Yorker, MAXIM, The Economist and ESPN The Magazine. RACER also received two Moto Awards last year for excellence in automotive journalism.
SOURCE Racer Communications
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