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Profilo-Telra Revitalizes the Telefunken Brand With Announcement of Pan-European Licensing Deal

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ISTANBUL, Turkey, August 10 /PRNewswire/ --

- Telefunken Faces a Bright, Innovative Future With Profilo-Telra

Profilo-Telra, Europe's third largest TV manufacturer, today announced a pan-European deal to license the Telefunken brand from Telefunken Licenses GmbH. Profilo-Telra will combine its expertise in manufacturing consumer electronics products with the heritage of the Telefunken brand to deliver market leading products across Europe.

Telefunken is a pioneer in the electronics sector, responsible for over 20,000 patents and is particularly well-established in the television market. The Telefunken brand is widely recognized among consumers and professionals as a sign for premium quality products. Profilo-Telra has been manufacturing consumer electronics products for companies such as Sony, Matsushita, Thomson and Philips as well as large retailers' private labels since 1970.

Halim Ramazanoglu, General Manager Profilo-Telra, comments: "The Telefunken brand has a strong history and through our licensing deal we are ensuring it can look forward to a bright future. Our commitment is to bring to market innovative, high quality, reliable products that deliver the most exciting viewer experience. In our relentless quest to improve image quality we will shortly launch state-of-the-art products, innovative technologies and brilliant designs under the Telefunken brand."

The first Telefunken products from Profilo-Telra will be launched at IFA, Berlin. New launches will include Digital Wireless Flat TVs, unique six-colour DLP (Digital Light Projector) TVs, full HD TVs and unique four and five primary colours LCD TVs.

IFA takes place in Berlin from 1st - 6th September 2006. Telefunken will be exhibiting in Hall 23. www.ifa-berlin.de

About Profilo-Telra

Profilo-Telra forms part of the Profilo Group of Companies, a prominent Private Holding with interests in Electronics, Telecom, Trading, Construction, Real Estate, Distribution, Ship building and Tourism.

Established in 1970, the company started to manufacture TVs in 1980. The first-ever outsourcing partner of Sony, it has also partnered with several well-known brands selling 3 million TVs in 2005.

Profilo-Telra Revenues reached US$ 530 million in 2005, a growth of 50% over 2003. Confident in its growth prospects, Profilo-Telra expects its turnover to come close to the 1 billion USD mark in 2007/2008.

www.profilo-telra.com

www.telefunken.com

SOURCE Profilo-Telra



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