LONDON, June 13, 2013 /PRNewswire/ --
Rapid expansion cements its position as the UK's leading ecommerce personalisation provider
Ecommerce personalisation specialist, Peerius, enjoyed rapid growth during its financial year 2012/13 as more UK retailers seeking to stand out from the crowd turned to its ecommerce personalisation solutions. Turnover rose by 130%, continuing a trend from 2011/12 when turnover increased by 139%.
Having more than doubled its client base, Peerius has taken a dominant position when it comes to the UK's most recognisable high street brands. Its clients include Arcadia Group, Ted Baker, Wickes, Beaverbrook's, Office, Schuh and Superdrug.
CEO Roger Brown said: "Retailers are seeking smart solutions that enable them to engage with and excite increasingly savvy online consumers. When it is done well, personalisation ticks all the boxes and that has ultimately been the driver behind our growth. Retailers know they can rely on Peerius solutions to deliver impressive return on investment."
Today, Peerius technology is at work behind the scenes across more than 100 retailers' ecommerce sites, gathering and analysing user behaviour data in real time to deliver personalised online retail experiences that are proven to deliver increased sales. The Peerius SMART-Recs solution for instance, commonly delivers sales uplifts of 20%.
The efficiency of Peerius' solutions is highlighted by a number of success stories from the last 12 months, not least the results enjoyed by Arcadia Group. Having deployed Peerius solutions across its Burton, Topshop, Topman, Dorothy Perkins and Miss Selfridge brands, Arcadia saw average order values increase by 67% and average units per order by 66%. During A/B testing, 7% of Arcadia's online sales were driven by Peerius alone.
Arcadia's Group eCommerce Director Simon Pritchard neatly summed up the factors that are driving so many retailers to turn to Peerius: "There is no such thing as an average Topman or Wallis customer; when we look across all of our different brands our customers' needs are even more diverse.
"But in Peerius we've found a technology that can engage every individual with unique recommendations, deliver real commercial value, and that is sufficiently flexible and scalable to grow with our brands as we build out ecommerce business across mobile, multi-channel, and international markets."
Business expansion
Continued high demand for Peerius solutions has seen the company more than double its staff over the last twelve months - and embark on a programme of international expansion, by establishing an office in Germany.
Brown said: "The UK is the biggest ecommerce market in Europe, Germany is the second, so Germany is where the expansion starts."
For details of the full Arcadia case study please visit: http://www.peerius.com/clients/arcadia-group-limited/ or email peerius@tentaclepr.com
Notes for Editors
About Peerius
Peerius was founded in London in 2007 and is the UK's market leader in personalisation solutions for multichannel and pureplay retailers. Peerius' personalisation technology captures all visitors' actions and behaviour during every online shopping session, in order to learn about each individual's preferences and responses. Using cutting edge behavioural models and real time analysis, Peerius personalises the shopping experience for individual shoppers by presenting the content, structure and products which are most likely to entice the customer to purchase and return to the site.
Peerius works with some of the best known high-street brands in Europe.
For more information contact:
Victoria Melville
Tentacle PR
E: victoria@tentaclepr.com
T: +44(0)7974-161-123
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