MIKHAIL GORBACHEV APPEARS IN PIZZA HUT® ADVERTISING CAMPAIGN
Also attn Features and Lifestyle Corrs
- This press release is transmitted on behalf of Pizza Hut:
Dallas, December 23 - Pizza Hut today released the much anticipated television commercial featuring former Soviet President Mikhail Gorbachev and his granddaughter Anastasia. Mr. Gorbachev will donate all payment from the commercial to the non-profit International Foundation for Socio-Economic and Political Studies (Gorbachev Foundation).
The advertising featuring Mr. Gorbachev and his granddaughter was filmed earlier this year in Moscow. The 60-second commercial will air for Pizza Hut internationally.
Mr. Gorbachev explained his purpose for appearing in the commercials, "I've decided to do it for two major reasons. Pizza is for everyone, it's a place where people go, it's a part of life. A place to socialise and talk to each other, which is important. To have a place, where people go to be together in a good setting."
He added, "The second reason is that I am in the process of creating a library and the Perestroika archive. This endeavour requires certain funds and everything I receive from this project, I'll put into the library and the archive. They are very important. Perestroika gave impetus to my country and to the whole world. It is very important that everything that has happened be preserved in these two centres: the library and the archives."
"Pizza Hut is continuing its legacy of using world famous celebrities with larger than life personalities in provocative advertising that is both entertaining and unexpected," said Bill Cobb, Chief Marketing Officer, Tricon Restaurants International (TRI). Other previous Pizza Hut advertising campaigns have featured Ivana and Donald Trump and super models Cindy Crawford and Linda Evangelista.
"The commercial contrasts the sharp and conflicting political views of the older and younger generations in Russia but reveals that the politics of pizza is one thing everyone can agree on - both young and old love to eat Pizza Hut pizza.
"This is a once in a lifetime opportunity for Pizza Hut; we are privileged to work with such a renowned world leader like Mikhail Gorbachev. We're also glad that he is able to fulfill another life long dream with the creation of a library to preserve the cultural legacy of Perestroika for future generations to see," said Cobb.
The Gorbachev Foundation, founded in 1991 by President Gorbachev, is an international pro-democracy "think tank" based in Moscow, Russia. It promotes socio-economic and political studies in the interest of furthering ethic, humanistic values throughout the world and supports many charitable programs that focus on children's healthcare in Russia.
The Foundation is frequently called upon to actively work for the benefit of a new Russia, for its progress, prosperity, and successful democratic reform. Gorbachev is the Foundation's president. Prominent political scientists, sociologists, and experts in humanitarian disciplines from around the world participate in the Foundation's activities.
The Gorbachev Foundation, with branches in Germany, Switzerland, the United States, and Russia, is primarily financed from contributions and donations. Individuals interested in making contributions to the Foundation may contact the organization by either mail or phone at: 49 Leningradsky pr-ct., Moscow, 125468, Russia, Phone: + 7 095 943-93-00, Fax: + 7 095 943-95-94.
Pizza Hut, a division of Tricon Global Restaurants Inc. (NYSE: YUM), is the world's largest pizza restaurant company, with more than 7,500 restaurants and delivery units in the U.S. and more than 3,000 units in more than 86 countries. Voted "Best Pizza Chain" in Restaurants & Institutions' consumer choice awards for 10 of the last 12 years, Pizza Hut is the recognized leader of the $25 billion pizza category. Those hungry for more information can go to the Pizza Hut home page at http://www.pizzahut.com.
Note to Editors
Photo: http://www.newscom.com/cgi-bin/pub/pd/pdz?f=PRN/prnphotos&grid=2 or NewsCom, 305-448-8411
SOURCE Pizza Hut
Journalists and Bloggers
Visit PR Newswire for Journalists for releases, photos and customised feeds just for Media.
View and download archived video content distributed by MultiVu on The Digital Center.
Until you hear the full story, why would you invest?
Making sound investment decisions can be difficult. You can study the figures and read the analyst recommendations, but how do you really know the story behind company strategy? How can you get answers to your questions?
The Private Investor Network helps you to reach an informed decision on the stocks you pick. Interactive presentations from UK listed companies give you the kind of access previously enjoyed only by the big fund managers. And with keynote speeches from industry experts, downloadable content and an investor lounge where you can swap tips with your peers, you can invest with confidence.
For more information, and to register for FREE, visit us at www.privateinvestornetwork.co.uk
Get content for your website
Enhance your website's or blog's content with PR Newswire's customised real-time news feeds.
Contact PR Newswire
Send us an email at MarketingUK@prnewswire.co.uk or call us at +44 (0)20 7454 5382
Become a PR Newswire client
Request more information about PR Newswire products & services or call us at +44 (0)20 7454 5382