MediaTek Powers Lenovo's Premium Multimedia IdeaTab S6000 Tablet
- MediaTek's quad core solution empowers Lenovo to bring high performance yet low power consumption mobile devices at affordable prices to global markets
BARCELONA, Spain, Feb. 25, 2013 /PRNewswire/ -- MediaTek Inc., a leading fabless semiconductor company for wireless communications and digital multimedia solutions, today announces its quad core SoC, launched in December 2012, is powering Lenovo's (HKSE: 992) (ADR: LNVGY) new range of tablets into the fast expanding tablet market. The Lenovo IdeaTab S6000 Tablet maximises MediaTek's advanced smart solutions to deliver high performance, a premium multimedia experience and power efficiency, at an affordable price to the global tablet marketplace.
MediaTek's proven innovation, cost-effectiveness and flexibility has made it a smart choice for device manufacturers who are keen to stay ahead in the fast changing mobile arena. In 2012, MediaTek launched the world's first commercial quad-core SoC, and is well-known for superior speed to market. This year, at Mobile World Congress, MediaTek's quad core SoC will be powering three new Android tablets launched by Lenovo, led by the Lenovo IdeaTab S6000. Built on the Android 4.2 Jelly Bean operating system, the S6000 is a sleek (8.6mm) and light (560g), 10" tablet which leverages quad-core processing to deliver performance, connectivity, and clarity. This makes the S6000 highly adaptable and suitable for multiple uses, including web-browsing, gaming, socializing and multimedia, all whilst feeling good in the hands and being light on the pocket.
"As a partner, MediaTek offers more than just chips," commented Chen Wenhui, Vice President of Lenovo, GM of Mobile BU. "The MediaTek team provides genuine support and has helped us cut our time to market significantly. In this way, Lenovo stays ahead of the crowd, delivering outstanding products that meet our customers' needs. Lenovo is committed to creating products 'for those who DO'. Working with MediaTek is able to bring to market efficiently and affordably, smart devices that empower and delight consumers around the world."
Lenovo has rapidly extended its presence as a mobile player over the past two years and now ranks as the world's third largest maker of "smart connected devices".* The new line up of Lenovo tablets are a demonstration of MediaTek's commitment to drive its customers competitive advantage into the mid-to-high end mobile market. The company is delivering end-to-end solutions and a universal design platform for manufacturers, enabling greater speed to market and higher scalability to develop a full range of smart devices. The result allows device manufacturers to be more competitive, while offering more choice for consumers in terms of devices and price points.
"Lenovo has been our long-term customer, and we together have successfully launched a series of top seller smart devices since 2011 and rapidly grow as major players in mobile industry. We have already seen strong demand for our quad core SoC since its launch and we are pleased Lenovo has chosen us as the platform for its IdeaTab Tablet series and beyond," Jeffrey Ju, GM of Smartphone Business Unit of MediaTek. "Our aim is to democratize the smartphone market by enabling the smart ecosystem to make high performance products at affordable prices for the mainstream market. This in turn will be the catalyst for the smart age as customers will demand greater device integration to share and view their entertainment and information seamlessly across multiple screens - requiring a sophisticated smart ecosystem that only MediaTek's SoC total solutions can drive."
About MediaTek Inc.
MediaTek Inc. is a leading fabless semiconductor maker specializing in wireless communications and digital multimedia solutions. The company is a market leader and pioneer in cutting-edge system-on-chip solutions for wireless communications, high-definition TVs, optical storage, and DVD and Blu-ray products. Founded in 1997 and listed on Taiwan Stock Exchange under the code "2454", MediaTek is headquartered in Taiwan and operates sales and research subsidiaries in Mainland China, Singapore, India, U.S., Japan, South Korea, Denmark, England, Sweden and Dubai. For more information, please visit MediaTek's website at www.mediatek.com.
SOURCE MediaTek Inc.
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