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MATTEL'S HOT WHEELS RACING FINALISES LICENSING AGREEMENTS WITH TOP FIVE FORMULA ONE RACE TEAMS

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<div> <UL> <LI>Hot Wheels Continues To Track 15 Per Cent Sales Surge Worldwide </UL> <P> El Segundo, California - The popular Mattel, Inc. (NYSE: MAT) Hot Wheels&amp;reg; brand has announced the completion of licensing agreements with the top five teams in Formula One (F1) racing, the world's most popular sport. Only through Hot Wheels Racing will F1 fans be able to find multi-scale replicas of the biggest names in the ultimate racing sport -- Ferrari, Jordan, McLaren, Stewart-Ford and Williams F1. The multi-tiered licensing agreements extend beyond toy cars to include a comprehensive line of adult collectibles, track sets, radio control cars and electric racing sets thus becoming a one-stop shop for Formula One adult replica collectibles and toy products. </P> <P> The Hot Wheels brand's marketing success and continued sales growth served as the platform to attract and execute licensing agreements with the top F1 teams to launch the new racing segment. </P> <P> Formula One continues to surge in popularity worldwide, boasting 300 million viewers for each race. And Hot Wheels Racing is bringing the excitement of the ultimate racing sport into the home, just in time for the holiday season. These adult die-cast collectible vehicles are extremely detailed models of the most popular F1 teams' cars, with 1/18th scale cars featuring opening fuel filler caps, realistic tires and working steering. </P> <P> &amp;quot;Aligning ourselves with Formula One racing's elite teams gives us the opportunity to create, for the first time, a complete product line that appeals to kid and adult fans alike,&amp;quot; said Matt Bousquette, president of Boys/Entertainment at Mattel. &amp;quot;These associations will help us continue to build our international Wheels business which continues to track at a year-to-year growth of 15 per cent on an annual basis.&amp;quot; </P> <P> &amp;quot;We're extremely proud of the entire racing line that not only captures the rich heritage but also the personality of these F1 teams,&amp;quot; said Bousquette. </P> <P> Hot Wheels Racing's new F1 product line features Ferrari, perhaps the most recognised F1 team in the world; Jordan Grand Prix Limited, winners of the 1999 French and Italian Grand Prix and currently running third in the championship; reigning world drivers' and constructors' champions and current championship leaders McLaren International; Stewart Ford Grand Prix Limited, the team whose namesake, Jackie Stewart, is one of the most successful F1 drivers in history; and Williams F1, one of the most successful F1 teams in the history of the sport, with nine constructors' championships. </P> <P> Mattel, Inc. is a worldwide leader in the design, manufacture and marketing of family products. With headquarters in El Segundo, California, Mattel has offices and facilities in 36 countries and markets its products in more than 150 nations throughout the world. </P> <P> HOT WHEELS trademark owned by Mattel, Inc. Product licensed by Ferrari Idea S.A. Manufactured under license from Jordan Grand Prix Limited. Manufactured under license from McLaren International Limited. &amp;quot;McLaren&amp;quot; and the McLaren logos are trademarks of the TAG McLaren Group. Produced under license from Stewart Grand Prix Limited by Mattel, Inc. The Williams name and FW21 auto are copyrights of Williams Grand Prix Engineering Ltd. Licensed by Universal Studios Licensing, Inc. All sponsor logos are trademarks and copyrights of their respective registrants. All rights reserved. </P> </div>

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