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Kitemark Soars 100 Places in Leading Brands Survey

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LONDON, February 25 /PRNewswire/ -- The BSI Kitemark, one of the most recognised business brands in the country, has been categorised as a "Superbrand" for the second year running in the Top 500 Business Superbrands chart for 2009 - but this year has moved up the chart by a staggering 105 places.

The Kitemark, the label on products and services that guarantees that they have met stringent safety and quality specifications, entered the Top 500 Superbrands league for the first time last year. Now, in only its second chart appearance, it has reached number 138 overall; and number three in its category of "Support Services: Associations and Accreditations".

The Business Superbrands table is published by the Centre for Brand Analysis following an assessment by an independent council of experts and more than 1,500 business professionals. This establishes which brands have the finest reputation in their field and offer advantages that customers want, recognise and that they are confident about buying. All Business Superbrands represent quality, reliability and distinction.

The BSI Group, which owns the Kitemark brand, has been a Top 500 Superbrand for five consecutive years in its own right - standing this year at number 204, also in the "Support Services: Associations and Accreditations" category. But this year, the Kitemark brand has leapfrogged the BSI Group in the chart, making it a bigger business brand than its owner for the first time.

Not only is the Kitemark highly rated in the business sector, a recent survey by YouGov showed that it commands respect among consumers too. Almost half of purchasers (49%) look for the mark when buying goods and services. Recently, the Kitemark went online with a new service called, Kitemark.com, which makes it easy for businesses and consumers to check which products and manufacturers have gone through the organisation's rigorous standards process and have been awarded a Kitemark.

Many of the brands that carry Kitemark accreditation have also achieved Business Superbrand Top 500 status this year. Chubb, 3M, Blue Circle, Saint Gobain and Tarmac.

David Ford, Managing Director BSI Product Services says: "The fact that both the BSI Group and the Kitemark have achieved Superbrand status is testament to their prominence as leading accreditation schemes. We are investing further in promoting the Kitemark, through services such as Kitemark.com, so that businesses and consumers continue to look for the mark and so that more manufacturers and service providers adopt the scheme."

For further information please visit http://www.kitemark.com.

Notes to Editors:

BSI Product Services:

With its Global HQ in Hemel Hempstead, UK, BSI Product Services is the testing and certification arm of the world-renowned BSI Group. BSI's testing and certification capabilities are amongst the most highly-rated in the world. BSI provides product/service testing and certification to UK, European and International standards and is the UKAS accredited Notified Body for 17 of the New Approach EU Directives.

About the Kitemark(R):

The Kitemark is one of the most respected product quality marks in the world, demonstrating that a wide range of products from lighting to fire extinguishers conform to standards, ensuring that vital safety and performance requirements are met.

The word Kitemark and the Kitemark logo are registered trade marks of BSI. A combination of a quality based system, such as BS EN ISO 9001 or a similar quality system, with advanced product/service testing provide the basis for a Kitemark scheme offering trust, integrity and quality.

BSI Product Services is part of BSI Group, a global independent business services organization that inspires confidence and delivers assurance to customers with standards-based solutions. Originating as the world's first national standards body, the Group has over 2,300 staff operating in over 120 countries through more than 50 global offices. The Group's key offerings are:

- The development and sale of private, national and international standards and supporting information

- Second and third-party management systems assessment and certification

- Product testing and certification of services and products

- Performance management software solutions

- Training services in support of standards implementation and business best practice.

For further information please visit http://www.bsigroup.com

SOURCE BSI Product Services



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