Kandokid Creates and Produces Image Branding Films for Maybelline New York
NEW YORK, November 14 /PRNewswire/ --
- The latest Film features model Erin Wasson
- Films follow up 'Troy Surratt' TV spot
Jeff Kennedy of KanDoKid Films, a full-service media company based in New York, has created a series of image branding films for Maybelline that currently run in their flagship stores, mall kiosks and other alternative outlets worldwide. The latest film, which can be viewed at http://www.kandokid.tv, features top model Erin Wasson as a DJ dropping beats in a NYC club while different brand images appear on a screen behind her.
(Photo: http://www.newscom.com/cgi-bin/prnh/20051110/NYTH153-a http://www.newscom.com/cgi-bin/prnh/20051110/NYTH153-b )
"So often we know the face of today's models, but never connect with them beyond their countless layouts," said Kennedy. "These films allow me to reveal fun, candid moments of the Maybelline models. We devised the concepts together so the scenarios capture their true personalities."
The project comes on the heels of a :30 TV spot directed by Kennedy for Maybelline New York, "Troy Surratt." Created by the global cosmetics company's advertising agency, Gotham, Inc., and KanDoKid, "Troy Surratt" spotlights Maybelline New York's Global Consulting Makeup Artist. Shot on the streets of New York City, the spot cuts between scenes of Surratt working on shoots with the brand's models Adriana Lima, Erin Wasson and Josie Moran. Surratt also offers his professional philosophy about beauty and makeup. "We had to communicate Troy's personality and message in an intimate way along with the hip, urban attitude of the city," said Kennedy. "Our creative concept was to use inventive imagery in a new style that reflects the New York lifestyle while maintaining strong beauty and fashion sensibilities." The spot is currently airing nationally on NBC, CBS, MTV, Vh-1, E!, Bravo, Lifetime and BET.
Kennedy's directing credits in the fashion genre include commercials for Levi's, TRESemme', Lycra, and Maxim. He has also helmed spot projects for clients as varied as ESPN, McDonald's, and Time Warner. His extensive music video roster includes De La Soul, Tyra Banks, Wyclef Jean, and Snoop Dogg.
KanDoKid was founded in 2004 by Executive Producer Tony Harding and Director Jeff Kennedy. The pair has produced commercial projects for Coca-Cola, ESPN, Calvin Klein, Heineken, Ford, Saab, BMW, Showtime, HBO, USA Networks, Kenner, Hasbro, Mattel, Parker Brothers, and Mobil. On the music video front, Kennedy and Harding have worked with artists such as Paul McCartney, Lauryn Hill, Busta Rhymes, and with record labels Atlantic, Elektra, Tommy Boy, Priority, Epic, Warner Bros., Big Beat, Select, Island, Hidden Beach, Universal, Sony, and more. KanDoKid's long form work spans live concerts, reality television projects, and image branding for Maybelline, Calvin Klein Cosmetics, and Samsung. Director Jim Tozzi, whose recent credits include MTV's Wonder Showzen, rounds out the KanDoKid roster. http://www.kandokid.tv
Web site: http://www.kandokid.tv
SOURCE Maybelline New York
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