Grey EMEA Lands Hat-Trick at EACA Euro Effies

BRUSSELS, September 27 /PRNewswire/ --

- Grey EMEA Named Agency Network of the Year Third Year Running

Grey EMEA scooped Agency Network of the Year for the third consecutive year at the EACA Euro Effie awards ceremony held in Brussels tonight, after landing eight trophies in six categories including long-term effectiveness, FMCG, brand activation and social responsibility communications.

Comments Carolyn Carter, president and CEO, Grey Group Europe, Middle East & Africa: "We are enormously proud of this award. This is an outstanding tribute to our agencies and our brand-building partnership with clients. It truly reflects our mission - to accelerate the potential of our clients' brands - and the way we measure success: clearly and tangibly by delivering growth".

The Euro Effies are the premier awards for proven communications effectiveness across Europe - rewarding campaigns that build brands across borders. The competition is organised by The European Association of Communications Agencies (EACA) and is considered the gold standard in commercial communications effectiveness.

Since 2005 Grey EMEA has landed a total of 22 Euro Effie awards, making Grey consistently the most effective agency network of the region. This total includes ten awards for P&G, three for SEAT, two for GlaxoSmithKline, in addition to awards for Deichmann and Novartis.

Comments Dominic Lyle, director general EACA, "Grey has achieved what no other agency network has accomplished since the launch of the Euro Effies - it has landed the coveted Agency Network of the Year Award three years running - solidly confirming Grey's ability to build its clients' brands across Europe in some of the toughest categories in the world".

    
    Grey EMEA's 2007 Euro Effie campaign winners include:

    Long-term       Callegari   P&G Boss Bottled  "Dressing Ritual"  
    effectiveness   Berville
                     Grey 


                               Now in its 9th year, Boss Bottled continues 
                               its phenomenal success. Surpassing its goal 
                               to remain in the top 10 in Germany and 
                               France - it has been a top five fragrance in 
                               both markets for over six years.

    Silver          Callegari   P&G Boss "Range"
                    Berville 
                      Grey 

                               Boss fragrances' market share leapt ahead of 
                               all competitors during the critical 2006 
                               Christmas season. In France, Boss value share 
                               grew from 10.4% end November up to 14% on 
                               Christmas Eve - giving Boss leadership the 
                               week before Christmas when category sales are 
                               the highest. The campaign overturned accepted 
                               wisdom that range advertising doesn't work.

    Bronze         Grey London  P&G Pantene Pro-V Colour Expressions
                                       "Setting Colour Alight"

                               The holistic campaign delivered beyond highly 
                               aggressive business goals. Colour Expressions 
                               became a top three brand in the UK and Germany 
                               in under a year.

    Bronze          Grey        P&G Mr. Proper "Talking Surfaces"
                  Brussels

                               In France volume and value shares grew to 26% 
                               and 18% respectively by December vs August 
                               and brand decline reversed. In Spain Mr Proper 
                               returned to growth, achieving its highest 
                               value (14.1%) and volume share (11.9%) of the
                               year.

    Bronze         Grey Madrid  P&G Fairy "Saving Tips"

                               Market leader Fairy successfully re-captured 
                               its crown in the Iberian market with a 
                               campaign that saw growth rise to over 44% and 
                               loyalty soar to 78%.

    Bronze        Grey          Heinrich Deichmann Schuhe
                 Düsseldorf     "Celebration of Quality"

                               Deichmann has enjoyed the best sales and 
                               image results in its history, with volume 
                               sales in Germany increasing by 28% and 71% in 
                               Austria between 2003 and 2006. Sales have 
                               been equally robust: by the end of 2006, 
                               revenues in Germany were 23% higher than in 
                               2003, with the comparative figure in Austria 
                               61%.

    Bronze        Grey          Novartis Lamisil
                Düsseldorf    "Free Your Feet, Free Yourself"

                               The integrated campaign for Lamisil Once 
                               resulted in significant sales and share 
                               growth across Europe, with the UK and Germany 
                               enjoying particularly impressive return on 
                               investment.

    Socially      Grey          Women's Aid
    Responsible  London        "Valentine's Day: Saying it With Roses"
    Campaign                  
    Award 2007

                               Editorial coverage worth up to EUR613,000 
                               gave 52% of the UK adult population the 
                               opportunity to see the advertising at least 
                               once. Women's Aid website saw an uplift of 
                               25% in visits. The campaign culminated in 
                               debate in the House of Commons, making the 
                               campaign the most talked-about in the country.

In addition, Grey Lisbon has been commended for social responsibility ANEBE "100% Cool" drink driving campaign.

ABOUT GREY EMEA

Grey Group's European network, Grey EMEA, covers 80 cities in 59 markets with over 5,300 employees and is the group's largest operating region. Grey Group ranks among the largest global communications companies. Its parent company is WPP (NASDAQ: WPPGY). Grey Group's total offer includes Grey, advertising, G2, activation marketing, Grey Healthcare Group, healthcare communications, MediaCom, media planning and buying and GCI Group, public relations. Key EMEA domestic clients include Karstadt, Deutsche Bank, REWE (Germany); Nicolas Feuillatte, Francaise des Jeux, Essilor/Varilux, (France); Goldfish, Toshiba, Dairy Crest (UK); Allianz, City of Madrid, Lindt (Spain); Efes, Romtelecom, Polkomtel/Plus (CEE); Ulker (Turkey); Fakta, Coca-Cola, Ocean Spray (Nordics); Canon, Al Arabiya, Al Bilad Bank (Middle East & Africa).

About the Euro Effies

The EURO EFFIE(R) awards, presented by the European Association of Communication Agencies (EACA), go to campaigns which have achieved proven success in two or more European markets. The awards are open to campaigns from all marketing disciplines and are assessed on effectiveness. These awards support and promote the role of advertising as an effective and efficient use of marketing resources. More information can be found at:

http://www.euro-effie.com

SOURCE Grey EMEA,