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Global rights to FIFA's Club World Championship awarded to Brazilian sports marketing agency

  • Traffic Sports Marketing awarded global marketing rights by FIFA, Football's governing body, for broadcast, sponsorship and other promotional opportunities

Sao Paulo, Brazil - FIFA has awarded Brazil's leading sports marketing agency, Traffic Sports Marketing, the global marketing and commercialisation rights for football's Club World Championship. This is the first time FIFA has awarded the marketing and commercialisation rights to a third party on a global basis. The tournament, to be held in Spain between July 28 and August 12, brings together twelve of the world's leading football clubs to dispute a total purse of US$40 million.

Under the agreement, Traffic will be responsible for negotiating broadcast, sponsorship, licensing, advertising and other promotional opportunities on behalf of FIFA. The 2001 tournament will be the second time the Club World Championship will be played. The 2000 edition saw Brazil's Corinthians crowned champions in a tournament which reached 125 million television viewers in 32 countries.

Founded in 1983, Traffic is a global provider of a broad-array of sports marketing services. The company has built a reputation for excellence in football marketing. In 2000 alone, Traffic was responsible for the television production and transmission of over 300 football matches. In 2001, Traffic will produce and transmit over 350 matches from the Copa Mercosur, Copa Libertadores de America, World Cup Qualifiers, and Brazilian National Team friendlies, in addition to the Club World Championship.

  • Club World Championship

The Club World Championship will match 12 of the world's leading football teams over a 15-day period in Spain. The tournament draw will take place on March 6 in La Coruna, Spain and will place the 12 teams in three groups of four. The top finisher from each group and best second place finisher across groups will pass to the semi-finals.

Teams qualify on the basis of their performance in continental football confederation competition. The 2001 tournament will feature:

Africa: Al-Hilal (Saudi Arabia) - Winners Asian Super Cup 2000 Accra Hearts of Oak (Ghana) - Winners CAF Champions League 2000 Zamalek (Egypt) - Winners CAF Cup of Cup Winners 2000 Asia: Asia Jubilo Iwata (Japan) - Winners Asian Super Cup 1999 Europe: Real Madrid (Spain) - Winner of the 2000 Champions League Galatasaray (Turkey) - Winner of the 2000 UEFA Super Cup Deportivo Coruna - Spanish and host country champions 1999/2000 North/ Central America: Los Angeles Galaxy (U.S.) - 2000 CONCACAF Champions' Cup winners CD Olimpia (Honduras) - 2000 CONCACAF Champions' Cup runners-up Oceania: Wollongong Wolves (Australia) - 2001 Oceania Champions' Cup winners South America: Palmeiras (Brazil) - Winners Copa Libertadores 1999 Boca Juniors (Argentina) - Winners Copa Libertadores 2000

SOURCE Traffic Sports Marketing

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