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Gardening Express Joins Forces With VideoJug

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LONDON, March 16 /PRNewswire/ -- The UK's second largest online garden centre group Gardening Express, has signed a content partnership with VideoJug (Videojug.com), the world's most popular website for factual 'How To' video content.

VideoJug and Gardening Express have agreed to feature relevant gardening 'How to' videos on leading e-commerce website www.gardeningexpress.co.uk.

Chris Bonnett, Gardening Express CEO and creator, said "I contacted VideoJug shortly after its launch in September 2006. This partnership gives us a real competitive advantage over other players in the market place - not only are we able to provide top quality products, but our after sales advice is now better than ever before.

``If someone has purchased a tree from us for example, but they're not sure how to care for it, they can now visit our site, and view a professionally produced advice video, detailing exactly what they should be doing."

"As far as we are aware, this is a first for any gardening e-commerce site worldwide, offering video advice for consumers about the products they have purchased, live at the source they bought them from, 24hrs a day. Customers can even check them out before adding products to their shopping baskets, and make sure they fill up their basket with any additional products they may need to complete the project."

Dan Thompson, Global CEO of VideoJug: "We're delighted to be working with Gardening Express. VideoJug's professionally produced online video content offers Gardening Express customers an additional layer of advice and aftercare help, and enhances the existing Gardening Express offering to all their customers. Innovative online brands are realising the potential that online video can offer their customers."

Gardening Express will also have the chance in the future to advertise alongside relevant content on the VideoJug site. This means that people actively searching for How-To's on gardening related topics will be able to visit GardeningExpress.co.uk and purchase any products they may need, by following specifically targeted advertising.

Further information:

Gardening Express - Chris Bonnett, tel: +44-(0)8000-33-61-61, chris.bonnett@gardeningexpress.co.uk

SOURCE www.GardeningExpress.co.uk



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