Game Says 'Wii Will Rock You' at Midnight Launch Event on Oxford Street
BASINGSTOKE, England, November 27 /PRNewswire/ --
- Game to Deliver First Nintendo Wii's to UK Gamers at Midnight on Thursday 7th December
GAME Stores Group Ltd, Europe's leading video games retailer, have confirmed that they will be opening their flagship Oxford Street store at midnight on Thursday 7th December 2006 to sell the very first units of the highly anticipated Nintendo Wii, the incredible new console that could well rewrite the videogame rulebook.
Nintendo and GAME are expecting hundreds of customers who have pre-ordered their Nintendo Wii's to queue up to collect them on the stroke of midnight, so keen are they to start experiencing this unique way of playing games.
The launch extravaganza will include music, crowd entertainment, competitions, pizza delivery and demonstration Wii pods to play on. The grand finale will be a countdown to midnight when the first Nintendo Wii will be purchased by the lucky gamer at the front of the queue.
Anna Macario, GAME's Marketing Director stated, "We are anticipating huge crowds of customers will come to our Oxford Street store to get their hands on their Nintendo Wii at the first possible moment. The console has been hotly anticipated by thousands of customers who have reserved this console for weeks in advance and we are working flat out to make sure customers get the products they want first."
For more details on the launch day, as well as GAME's policies, information on all consoles - including the PlayStation 2, Xbox 360, PSP, Nintendo DS Lite, and all the latest software, and accessories please speak to a member of staff in-store.
Senior Management from GAME and Nintendo (TBC) will be available for interview at selected times on Thursday 7th and Friday 8th December.
Notes to Editors:
- The Nintendo Wii is available at a price of GBP179.99, which includes the game Wii Sports.
- The Nintendo Wii offers incredible new technology that will innovate the way we play in the home. Anyone of any age with any skill level can pick up and play a Wii - it's an incredibly fun, new style of gaming, fuelled by innovative motion detection technology.
Singleplayer gamers should also feel encouraged - the Wii's accessories offer a depth and precision of control never before seen in home gaming. From sword-slashing, to point-and-shoot third-person blasting, and even fishing, all activated with a flick of the wrist.
The Wii is also big on connectivity, offering online play, easy access to updates and patches, wireless DS interaction, plus the unique chance to download and play classic titles from Nintendo's entire back catalogue and more. Billed not as a next-gen system, but as 'New Generation' hardware, the Wii promises to fit that bill in every possible way. It truly is unlike anything else gaming has ever seen before, and a definite essential purchase for anyone serious about having fun.
GAME is Europe's leading specialist retailer of computer software and video games. The Group currently operates from over 400 stores in the UK and Eire and 300 stores in continental Europe. For further corporate information log onto www.gamegroup.plc.uk, and for the on-line store log onto www.game.co.uk
SOURCE GAME Stores Group Ltd
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