Frost & Sullivan Lauds Limelight for its Expansive Product Innovation and Capability, Beyond the Scope of a Traditional Online Video Platform
-- Limelight's combination solution of OVP and content delivery network is one of a kind in the OVP market
MOUNTAIN VIEW, California, Jan. 17, 2013 /PRNewswire/ -- Based on its recent analysis of the online video platforms (OVP) market, Frost & Sullivan recognizes Limelight Networks, Inc. with the 2012 Global Frost & Sullivan Award for Product Line Strategy. Limelight Networks is the only OVP vendor with its own native content delivery network (CDN), which enables it to create single-source online video management package solutions that no other vendor can similarly offer. Limelight provides multi-platform, cross-functional management tools such as pervasive workflow, content policies and reporting solutions that are fully native and consistent.
Limelight also owns a Web content management (WCM) solution and has the ability to package and deliver multiple forms for rich media content on a global scale. Its freedom to create flexible, scalable, and capable digital media management solutions around its core products (WCM, OVP, CDN) has widened its reach across the ever-expanding digital video management value chain.
"Limelight's semantic online video analytics program is designed to capture unstructured data from within a video stream, create a map of that video, and identify the concepts and objects within the video, independent of angle, movement, and size, which allows for unique identification and contextual search," said Frost & Sullivan Senior Analyst, Loren Johnson. "This type of solution is game-changing for the online video market, as it can both protect content rights and build effective data capabilities that power advanced search and recommendation engines. Such online video analytics engines have become an indispensable part of the online video management value chain."
Premium, fee-based access and advertising-supported content is powering the monetization of online video, while commercial publishers are simultaneously driving market improvements in quality and ensured delivery. Long-form content—movies and television shows, education and corporate messaging—is also becoming increasingly common and popular. In this environment, Limelight stands to gain considerable market share because the company has the reach and depth of video management solution offerings to make the most of these global trends.
Importantly, Limelight Networks offers a differentiated solution in a homogenous market. Limelight bundles every sale with OVP and CDN services, and as it is a combined solution, buyers have to deal with just one service agreement. Furthermore, a single service agreement can ensure steady costs, reliable management, and consistent message delivery anywhere across the world.
Frost & Sullivan ranks Limelight as the sixth-largest OVP market vendor in 2012. As the OVP market continues to grow, Limelight is well-positioned to accelerate its growth more consistently than the majority of its competitors – including several of the largest vendors. As is typical in emerging technology markets, over time, market demands for complete yet streamlined solutions will shape the way vendors design and deliver their services in the future. Today, the separation of online video management from online video delivery is an escalating issue. By resolving this challenge of separation of duties, the company has given itself a launch pad to pursue the development of additional features, functionality, security and scalability.
"As key market segments continually migrate toward one-stop-shop solutions, Limelight continues to grow its capacity and is well-poised to capture this premium segment," noted Johnson. "Frost & Sullivan expects Limelight's video platform to grow faster than the overall OVP marketplace over the next five years."
Frost & Sullivan Best Practices Awards recognize companies in a variety of regional and global markets for demonstrating outstanding achievement and superior performance in areas such as leadership, technological innovation, customer service and strategic product development. Industry analysts compare market participants and measure performance through in-depth interviews, analysis and extensive secondary research to identify best practices in the industry.
About Limelight Networks, Inc.
Limelight Networks, Inc. (Nasdaq: LLNW) is a global leader in Digital Presence Management. Limelight's Orchestrate Digital Presence Platform is an integrated suite of cloud-based Software as a Service (SaaS) applications, which allows organizations to optimize all aspects of their online digital presence across Web, mobile, social, and large-screen channels. Orchestrate leverages Limelight's scalable, high-performance global network to offer advanced features for: Web content management; website personalization; content targeting; online video publishing; mobile enablement and monetization; content delivery; transcoding; and cloud storage— combined with social media integration and powerful analytics. Limelight's team of digital presence experts helps organizations streamline processes and optimize business results across all customer interaction channels to deliver exceptional multi-screen experiences, improve brand awareness, drive revenue, and enhance their customer relationships—all while reducing costs. For more information, please visit www.limelight.com, and be sure to follow us on Twitter at www.twitter.com/llnw.
About Frost & Sullivan
Frost & Sullivan, the Growth Partnership Company, works in collaboration with clients to leverage visionary innovation that addresses the global challenges and related growth opportunities that will make or break today's market participants.
Our "Growth Partnership" supports clients by addressing these opportunities and incorporating two key elements driving visionary innovation: The Integrated Value Proposition and The Partnership Infrastructure.
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SOURCE Frost & Sullivan
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