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Football Icon Pele reaffirms his partnership with Pfizer in support of men's health

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New York, May 20 /PRNewswire/ -- Football icon Pele today reaffirmed his partnership with Pfizer Inc on the Pfizer Love Life Again Campaign to educate men on the impact a healthy love life has on overall physical and emotional well-being. Results from the first year of the global erectile dysfunction (ED) awareness campaign showed men are responding to Pele's call to action by taking a more active interest in their sexual health.

Specifically, among people who responded to the 2002 Pele ED awareness campaign and received additional information, 63 percent spoke to their partner about their erection problems; 42 percent spoke to a doctor for the first time; and 39 percent spoke to a doctor again.

Considering that the majority of men do not seek treatment for erection problems and that ED may be an early warning sign or symptom of more serious medical conditions, continued public awareness is vital to improving their overall health.

"Men listen to Pele because he's believable and well-respected both on and off the playing field," said Dr. Jack Watters, Vice President of Medical Affairs for Pfizer in Europe. "We're delighted that he has re-committed to this campaign because he is able to motivate men around the world to see their doctors and potentially improve not only their sexual health, but also their general health and well-being." One in three men experience erection problems that interfere with their love lives, but only one in 10 men currently seek treatment for their erection problems. Sexual problems often lead to avoidance of intimacy and can negatively impact happiness and overall quality of life for a man and his partner.

Once a man is motivated to visit his doctor, erection problems can be easily diagnosed as part of a standard medical evaluation that may include a sexual history, a checkup and filling out a simple questionnaire.

"We still haven't reached my goal of seeing 10 out of 10 men with ED visit their doctors," said Pele. "Until we do, I'm committed to talking to men around the world and helping them put the life back in their love lives."

In 2003, Pele will participate in events to help raise awareness about ED in countries including the United Kingdom, Mexico, Belgium and Brazil. In addition, Pele will appear in a series of print and broadcast advertisements in Europe, Asia and Latin America.

Edson Arantes do Nascimento -- better known as Pele -- is the most celebrated football player in history and the most popular, exciting athlete the world has ever known. A native of Brazil, Pele enjoyed a professional career that spanned more than two decades, during which he amassed a remarkable 1,283 goals in 1,364 games. Pele played in four World Cup matches and has won three World Cup titles.

Pfizer Inc discovers, develops, manufactures, and markets leading prescription medicines for humans and animals, and many of the world's best-known consumer products.

Web site: http://www.pfizer.com

SOURCE Pfizer Inc



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