Euro RSCG Wins 15 Cannes Lions
NEW YORK, June 28 /PRNewswire/ --
- Agency Captures 10 Cyber Lions
- First Titanium Lion for Integrated Marketing Caps Best Performance Ever
Euro RSCG Worldwide achieved its best performance ever at the Cannes International Advertising Festival 2005 with the win of 15 Lions -- 2 Gold, 5 Silver, 7 Bronze, and the first of the Titanium Lions ever awarded for Integrated Marketing.
Highlights of the agency's performance: - Euro RSCG won 10 Cyber Lions. Euro RSCG 4D Brazil, the marketing services brand of the company, won 5 Cyber Lions alone and was named a runner-up for "Interactive Agency of the Year." - Euro RSCG's Fuel Europe Amsterdam won Gold, Silver, Bronze and the first of the Titanium Lions ever awarded for Integrated Marketing -- all for client, Volvo. The Titanium Lion-winning campaign for Volvo's "Life on Board Project" conveys the company's single-minded approach towards building cars for real people and real-life challenges. The project documents seven conversations about life between real people driving in a Volvo. No actors, scripts, story boards, special effects, or stunts were used. A Volvo website hosted the full project experience, and it was available on PDA micro site, DVDs in national press, and in-flight entertainment. Off-line activities drove traffic to the project hubs. - Euro RSCG London's Citroen C4 TV commercial called "Carbot" was awarded a Bronze Lion. In the spot, the car, bristling with electronic technology, comes alive as a car robot with amazing hip-hop dance moves. The commercial has received rave reviews and been consistently ranked as one of the most popular ads in the United Kingdom. - Euro RSCG Flagship Thailand solidified its hot streak as one of Asia's most dynamic creative newcomers with the win of two Silver Lions, one in TV and Press.
Jim Heekin, Chairman and CEO of Euro RSCG Worldwide, said, "Our showing in Cyber Lions underscores the fact that Euro RSCG 4D is not only the world's largest digital and direct network but also an emerging creative powerhouse in the interactive space.
"Our integrated marketing work for Volvo, acknowledged with the Titanium Lion, is a brilliant testament to our Creative Business Ideas(R) with the power to build brands across the communications spectrum."
Euro RSCG Worldwide, a leading integrated marketing communications agency, is made up of 233 offices located in 75 countries throughout Europe, North America, Latin America, and Asia Pacific. Euro RSCG provides advertising, marketing services, corporate communications, and interactive solutions to global, regional, and local clients. The agency's client roster includes Airbus, Air France, Aventis, BNP Paribas, Capgemini, Charles Schwab, Danone Group, Jaguar, LVMH Louis Vuitton, MCI, Polaroid, PSA Peugeot Citroen, Reckitt Benckiser, and Volvo. Headquartered in New York, Euro RSCG Worldwide is the largest unit of Havas, a world leader in communications (Nasdaq: HAVS - Euronext Paris SA: HAV.PA).
Press Contact: Owen Dougherty Chief Communications Officer Euro RSCG Worldwide +1-212-886-2084 email@example.com
Web site: http://www.eurorscg.com
SOURCE Euro RSCG Worldwide
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