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World Childhood Foundation Launches National Radio Campaign on SIRIUS XM

NEW YORK, October 11, 2010 /PRNewswire/ --

- In the presence of Her Majesty Queen Silvia of Sweden and Her Royal Highness Princess Madeleine of Sweden

- ABBA members Frida and Bjorn Ulvaeus, Per Gessle of Roxette, actress Isabella Rossellini, New York Rangers goalie Henrik Lundqvist, chef Marcus Samuelsson and many other notable guests lend their voices to raise awareness and support

World Childhood Foundation USA, a non-profit organization founded in 1999 by H.M. Queen Silvia of Sweden, together with SIRIUS XM Radio, is pleased to announce the launch of a national radio campaign featuring public service announcements (PSAs) to be aired starting this month. A wide variety of notable figures from the worlds of media, entertainment and sports with connections to Sweden have lent their voices to the campaign in support of Childhood's global commitment to prevent abuse and exploitation of children.

Music icons Frida and Bjorn Ulvaeus from ABBA, and Per Gessle and Marie Fredriksson from Roxette; award-winning director Lasse Hallstrom; internationally acclaimed actresses Lena Olin and Isabella Rossellini; Henrik Lundqvist, All-Star goalie for the NHL's New York Rangers; world-renowned chef Marcus Samuelsson, chef/owner of New York City's forthcoming Red Rooster Harlem and winner of Top Chef Masters and professional golfer Jesper Parnevik can be heard in 30-second spots that highlight Childhood's mission. The PSAs are airing across numerous SIRIUS XM channels, including Martha Stewart Living Radio, Oprah Radio, Cosmo Radio, Doctor Radio, The Catholic Channel, SIRIUS Left, SIRIUS XM Book Radio and ESPN.

"The work of the World Childhood Foundation could not be more important at this critical time, and I am proud to be part of their efforts to protect children," said Scott Greenstein, President and Chief Content Officer, SIRIUS XM Radio. "With the help of the esteemed and generous individuals involved in this campaign, we can reach people across the country and around the world and make a difference."

"We are very pleased that Her Royal Highness Princess Madeleine of Sweden is part of our SIRIUS XM Radio campaign," said Charlotte Brandin, ED for Childhood USA. "We have many notable guests lined up to continue to bring awareness to Childhood's mission and many projects to a new audience."

Her Majesty Queen Silvia and Her Royal Highness Princess Madeleine of Sweden will attend a cocktail reception in honor of the campaign at SIRIUS XM's New York City headquarters on Tuesday, October 12.

World Childhood Foundation is dedicated to serving the most vulnerable children worldwide, especially those who are victims of sexual abuse and exploitation. Special attention is given to girls and young mothers. Since its inception, Childhood has granted almost 50 million US dollars to more than 500 projects worldwide, and currently supports over 115 programs in 16 countries including Belarus, Brazil, Estonia, Cambodia, China, Latvia, Lithuania, Moldova, Poland, Russia, Sweden, South Africa, Thailand, Germany, Ukraine and the United States.

In addition, Childhood USA is launching a mobile website with a text donation option. Please visit or text 'CHILD' (US$5) or 'YOUTH' (US$10) to number 27722 to make a donation (US$5 or US$10 will be added to your mobile phone bill/deducted from your prepaid account. Message and Data Rates May Apply. Reply STOP to 27722 to stop. Full Terms: For more information, please visit or call the Childhood USA office at +1-212-867- 6088.

Contact: Charlotte Brandin, Childhood USA, +1-212-867-6088,

Press contact: Hillary Schupf, SIRIUS XM Radio, +1-212-901-6739,

SOURCE World Childhood Foundation USA

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