Advertising Up-to-the-minute news from the advertising world. Find stories about new campaigns and marketing initiatives, alongside announcements of new developments in the industry. Keep up to date on industry conferences, apoointments, special events and expos and find out the latest news on the financial performance and growth of companies in this sector.

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02 Oct, 2017, 06:00 BST Innovative Tech Companies can be Found in Central and Eastern Europe

The upcoming 6th edition of an international conference, Wolves Summit, is focusing on startups and young tech companies. The event, founded in...


29 Sep, 2017, 14:00 BST IDC MarketScape names EY a leader in digital strategy and agency services

EY has been recognized as a leader for digital strategy and agency services consulting in the Americas, EMEA and Asia-Pacific regions by the IDC...


28 Sep, 2017, 12:01 BST Zara Leads First BrandZ Top 30 Most Valuable Spanish Brands With a Brand Value of $25.1 Billion

- Apparel dominates as fast fashion powers six brands into the ranking - Spanish consumers demand more as they seek bold, differentiated...


28 Sep, 2017, 10:27 BST Mail.Ru Group Is the Market Leader in Terms of Mobile Audience

VK is the Leader among Mobile Apps Mediascope presented a study of the mobile audience in cities with over 100,000 inhabitants. Mail.Ru...


27 Sep, 2017, 15:40 BST Nielsen Agrees to Acquire Visual IQ

Global Leader in Measurement and Data Analytics to Integrate Premier Independent Provider of Multi-Touch Attribution Software into Existing...


27 Sep, 2017, 14:00 BST MediaMath Pledges One Percent of Equity to Charity

MediaMath.org joins Pledge 1%, supporting its mission to help improve communities around the world MediaMath, the leading independent...


27 Sep, 2017, 08:28 BST An Unprecedented Close Up Look At The Importance Of Self-confidence Shines A Spotlight On The Challenges Faced by Adolescent Girls When It Comes To How They Feel About Themselves

Recently, Whisper's #LikeAGirl campaign, created by Procter & Gamble, partnered with UN Women to launch a program that helps adolescent girls...


27 Sep, 2017, 07:00 BST GroupM Launches Finecast, A New Addressable TV Business In The U.K.

Finecast Helps Advertisers Address Premium, Big-Screen Viewers as They Fragment Across an Expanding Universe of TV Platforms GroupM, the...


26 Sep, 2017, 16:26 BST Dow Chemical Vice President David Mongrue Joins the Manufacturing Leadership Council's Board of Governors

Frost & Sullivan's Manufacturing Leadership Council (MLC), the world's foremost executive leadership organization dedicated to driving...


26 Sep, 2017, 13:35 BST Wall Street Embraces Celebrity Star Power to Drive Business

The power of celebrity endorsements is something many companies have leveraged with great success over the years. Web-based lottery messenger...


26 Sep, 2017, 09:07 BST ADYOULIKE and the Trade Desk Announce New Integration that Brings Premium Programmatic Native Advertising Videos to Media Buyers

ADYOULIKE, the leading in-feed native advertising platform, has today announced an expanded collaboration with The Trade Desk, Inc (NASDAQ: TTD),...


26 Sep, 2017, 09:05 BST 22% of Brands don't Use Segmentation - New Report Shows Audience Engagement Techniques are Low, but there are Strategies to Improve

- Adestra unveils new research at TFM show TFM Show, Olympia, Stand #T560, New research by Smart Insights & Adestra reveals that, despite...


21 Sep, 2017, 16:00 BST Macromill, Inc. Acquires US-based Research Agency Acturus, Inc. to Expand its Expertise, Client Base and Influencer Solutions in the US and UK

Global market research company Macromill, Inc. is pleased to announce the acquisition of 100% stake in Acturus, Inc., a specialist research agency...


21 Sep, 2017, 08:00 BST The City of Gdańsk Introduces Its New Promotional Campaign to Attract International Tourists: "Week Ends in Gdansk"

'Week Ends in Gdańsk' is the slogan of the newest campaign launched by the city of Gdańsk, Poland, to encourage international tourists to...


20 Sep, 2017, 15:01 BST 2018 International Signs and LED Exhibition Coming to Guangzhou

World's Largest Industry Event to Highlight Cutting-Edge Advertising Equipment The 2018 International Signs and LED Exhibition (ISLE 2018) will...


20 Sep, 2017, 13:27 BST SIGN CHINA, LED CHINA & DIGITAL SIGNAGE Shows Open Today with the Release of FSA Sign & Ads Industry White Paper

Topics of FSA covers industrial report, intelligent retail, smart transportation and how digital signage leads to innovation. SIGN CHINA...


20 Sep, 2017, 11:55 BST Deltek Acquires WorkBook to Accelerate Its Momentum in the Creative Industry

Deltek and WorkBook combine to provide the world's best agency management solutions giving creative agencies the tools they need to focus on their...


19 Sep, 2017, 18:51 BST TVGuide.co.uk Adds Three New Native Ad Formats to Help Broadcasters Promote Channels and TV Shows

In the fiercely competitive golden age of TV, it's no surprise broadcasters are struggling to attract viewers. They are missing a necessity: a...


19 Sep, 2017, 17:00 BST Digital Out of Home Market (DOOH) 10.7% CAGR led by North America to 2023

Digital out of home market is forecast to reach $26.21 billion by 2023 from $12.52 billion in 2016 at a CAGR of 10.7% during (2017-2023) driven by...


19 Sep, 2017, 15:01 BST As Innovative Video Marketing Escalates in China, Tangeche Becomes First Youku NIVA CPM Client, Powered by Mirriad Technology

Mirriad, together with Alibaba, today announced the launch of native-in-video advertising (NIVA) CPM in China. Tangeche, China's leading APP for...


19 Sep, 2017, 14:09 BST Corporate Visions Launches Just-in-Time, Situational Learning Experience for B2B Sales Teams

The integrated, interactive tool brings together marketing messaging, content assets and sales skills coaching without requiring a SaaS license...


19 Sep, 2017, 10:11 BST McCurrach and BeMyEye Form Partnership to 'Uberise' Field Marketing

- McCurrach and BeMyEye partner to bring crowdsourced field marketing to CPG, FMCG, Consumer Electronics and Retail sectors - New...


18 Sep, 2017, 11:15 BST Wunderman Appoints Stephan Pretorius as UK Group CEO

New role created to support a more integrated offering for clients and growth in the business Wunderman, a WPP company and leading global...


15 Sep, 2017, 18:22 BST New Interactive Impartner Infographic Shows How Partner Relationship Management Enhances the Partner Journey

PRM creates a frictionless, contemporary partner experience to attract the best partners, optimize mutual performance and accelerate channel...


15 Sep, 2017, 16:00 BST Digital Out of Home Market Worth 26.21 Billion USD by 2023

The report "Digital Out of Home Market (DOOH) by Product (Billboard, Street Furniture, and Transit), Application (Indoor and Outdoor), Vertical...