DoubleDutch and EMA Launch App to Build Event Professional Community
-- Mobile App to Provide Modern Tool for Knowledge Sharing and Networking
LONDON, May 26, 2015 /PRNewswire/ -- This morning, DoubleDutch, the leading global provider of mobile event apps, and the Event Marketing Association (EMA) announced the development of a mobile app for event planners. The app will be exclusively for members of EMA, a not-for-profit industry association for in-house corporate event planners, and will be used to create a closed mobile, social community for UK event professionals.
"This partnership with EMA is particularly exciting for us," said Luke Glen, Head of UK Business Development for DoubleDutch. "Not only is it helping EMA use mobile technology to better understand and engage with its members, but it is also giving event professionals hands-on experience using the best-in-class mobile event technology. DoubleDutch just opened its London headquarters, so the timing of this couldn't be better. This is truly win-win."
The mobile app will allow EMA to replace email communication with seamless mobile engagement, helping EMA keep in touch with its members and ensure they are abreast of important announcements and relevant information. As EMA works to expand its reach and create EMA clusters in other UK hubs, the app will be instrumental in connecting the wider community across regions.
EMA hopes its members will utilise the app in the same way they might use a message board, Linkedin Group or even a live event. Event professionals will be able to use the app as a means to connect with one another, ask questions, and share knowledge and insights, all in a closed, secure mobile social network.
"The most important thing for us was finding a modern, mobile platform that would give us the opportunity to continuously communicate with our members and more importantly allow them to communicate with one another to seek advice, share ideas and make new discoveries," said Richard Waddington, Chair of EMA. "We wanted to be able to both manage who has access, and monitor what matters most to our members. DoubleDutch checked all our boxes and then some. They truly are leading the way in developing the best event technology on the market."
DoubleDutch is an award-winning provider of mobile event applications, with a unique focus on capturing and surfacing data from live events. The first to bring a data-driven technology approach to the event industry, DoubleDutch customers include Cisco, UBM, Lowe's, PwC, Novartis, and Estee Lauder, and more. Thrill attendees and demonstrate event ROI with a branded DoubleDutch app.
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