CORRECTION - Listerine: Listerine® is Back With 'Mouth Off'
New YouTube campaign for Listerine® sees rapping chins battle it out
- With Photo
This October will see the UK's leading mouthwash brand Listerine®[i] launch their new digital campaign 'Mouth Off' which aims to raise awareness of all the things people put their mouths through.
The Listerine® Mouth Off depicts the ultimate rap battle that takes place between the mouth's worst enemies to determine who really is the 'baddest' for the mouth.
The six rappers battling it out for the title include some of the freshest UK rap talent:
- Pen'alty - Strong flow writer, weak gum biter
- Miss Tea - The Queen of stains
- Lil'Finger - Grubby fingered, germ ridden, hoodlum
- Pic'n Mix - Old school duo from back in the decay
- Anna'Key - Girl with the key-chipped grill
- Sir Rap'Shallot - Rap superstar with big beats but bad breath
The host of the show, MC Total Care, will announce the winner which will then be followed by the ultimate beat-down rap, proving his seniority over any of the wannabe contenders because when it comes to mouths, nothing is bad enough to beat Listerine® Total Care.
For the first time, Listerine® will also have a presence on Twitter, where the @MouthOff_UK handle will allow fans to follow and interact with these outspoken chins. Followers will also have the opportunity to suggest their own character personas, by using #BadForMyMouthRapper.
Sissel Gynnild, Assistant Brand Manager for Listerine® says: "We are particularly interested in talking to younger adults with the YouTube campaign to help them reconsider all the things they put their mouth through. By including some amazing British rappers in our videos, we hope people will find the content engaging and fun".
To experience 'Mouth Off' for yourself, visit http://www.YouTube.com/ListerineUK
Notes to Editors
With a heritage spanning more than 100 years, Listerine is one of the most recognised consumer brands, but what may not be known is that it is also the most extensively tested daily use mouthwash available. Unlike brushing or flossing, which works on only 25% of the mouth, Listerine works on the whole mouth and is clinically proven to kill up to 97% of germs left behind after brushing[ii].
Note to Editors:
For more information on the LISTERINE® range, visit http://www.listerine.co.uk
For further information please contact:
Mbush@Webershandwick.com / +44-(0)20-7067-0588
i. IRI DUM Category Value Sales 52 w/e 25th Aug 2012
ii. Data on file from Listerine
A picture/s accompanying this release is available through the PA Photowire. It can be downloaded from http://www.pa-mediapoint.press.net or viewed at http://www.mediapoint.press.net or http://www.prnewswire.co.uk.
Journalists and Bloggers
Visit PR Newswire for Journalists for releases, photos and customised feeds just for Media.
View and download archived video content distributed by MultiVu on The Digital Center.
Until you hear the full story, why would you invest?
Making sound investment decisions can be difficult. You can study the figures and read the analyst recommendations, but how do you really know the story behind company strategy? How can you get answers to your questions?
The Private Investor Network helps you to reach an informed decision on the stocks you pick. Interactive presentations from UK listed companies give you the kind of access previously enjoyed only by the big fund managers. And with keynote speeches from industry experts, downloadable content and an investor lounge where you can swap tips with your peers, you can invest with confidence.
For more information, and to register for FREE, visit us at www.privateinvestornetwork.co.uk
Get content for your website
Enhance your website's or blog's content with PR Newswire's customised real-time news feeds.
Contact PR Newswire
Send us an email at MarketingUK@prnewswire.co.uk or call us at +44 (0)20 7454 5382
Become a PR Newswire client
Request more information about PR Newswire products & services or call us at +44 (0)20 7454 5382