CONNECTIONS™ Europe addresses new video distribution platforms as Western European online and mobile video advertising revenues to reach $4 billion in 2016
- YuMe to Keynote Parks Associates Executive Conference, November 13-14 in Amsterdam
DALLAS, Oct. 10, 2012 /PRNewswire/ -- Parks Associates today announced Owen Hanks, General Manager, Mobile, Europe, YuMe, will deliver the closing keynote at CONNECTIONS™ Europe, following a day of sessions and research presentations on monetization and business models for multiscreen services and video value-added services. The international research firm, which hosts the executive conference 13-14 November in Amsterdam, forecasts Western European online and mobile video advertising revenues will reach $2.3 billion in 2012.
CONNECTIONS™ Europe focuses on video value-added services and features executive speakers from service providers Orange, Sky Deutschland, Deutsche Telekom AG, and Ziggo. Broadband providers will equip their customers with over 75 million routers and residential gateways worldwide in 2012, increasing to over 120 million by 2017. These devices will deliver advanced video services, but given current economic challenges and consumer resistance to new fees, providers must explore new business models, including advertising-based services, to drive early adoption.
"The expansion of video services to multiple platforms is creating new opportunities for advertising, multiscreen services, value-added services like tech support, and user interfaces," said Stuart Sikes, President, Parks Associates. "Providers must find ways to subsidize new services through partnerships and advertising in order to monetize the increased cost of new services. At CONNECTIONS™ Europe, we will discuss these strategies, plus ways to move consumers into premium video services."
Mr. Hanks will address the changing advertising landscape at 15:45 on Wednesday, November 14. Parks Associates forecasts Western European online and mobile video advertising revenues will reach $4 billion in 2016. In North America, online and mobile video advertising revenues will grow from $3.5 billion in 2012 to over $6 billion in 2016.
CONNECTIONS™ Europe Sponsors: Digitalsmiths; GreenPeak Technologies; myStrom AG, a subsidiary of Swisscom; NewBay; PacketVideo; People Power Company; Sigma Designs; iMediaShare; MyHomeServices.
About CONNECTIONS™ Europe
CONNECTIONS™ Europe offers high-level analysis and consumer research, networking opportunities, and information on emerging connected home services and technologies. The executive summit focuses on the next generation of services, including new partnership opportunities between operators and utilities, strategies to engage consumers through innovative service bundling, the role of the cloud, and how to effectively connect consumers to digital content. www.connectionseurope.com
Journalists and Bloggers
Visit PR Newswire for Journalists for releases, photos and customised feeds just for Media.
View and download archived video content distributed by MultiVu on The Digital Center.
Until you hear the full story, why would you invest?
Making sound investment decisions can be difficult. You can study the figures and read the analyst recommendations, but how do you really know the story behind company strategy? How can you get answers to your questions?
The Private Investor Network helps you to reach an informed decision on the stocks you pick. Interactive presentations from UK listed companies give you the kind of access previously enjoyed only by the big fund managers. And with keynote speeches from industry experts, downloadable content and an investor lounge where you can swap tips with your peers, you can invest with confidence.
For more information, and to register for FREE, visit us at www.privateinvestornetwork.co.uk
Get content for your website
Enhance your website's or blog's content with PR Newswire's customised real-time news feeds.
Contact PR Newswire
Send us an email at MarketingUK@prnewswire.co.uk or call us at +44 (0)20 7454 5382
Become a PR Newswire client
Request more information about PR Newswire products & services or call us at +44 (0)20 7454 5382