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comScore Releases Top U.K. Web Rankings For September 2008

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LONDON, November 3 /PRNewswire/ --

- Financial Tsunami Sends Flood of Traffic to Business & Finance Sites

- Facebook Displaces BBC Sites as the U.K.'s Fifth Largest Property

comScore, Inc. (Nasdaq: SCOR), a leader in measuring the digital world, today released its September rankings of the largest and fastest-growing Internet properties and site categories in the U.K. based on data from the comScore World Metrix audience measurement service.

(Logo: http://www.newscom.com/cgi-bin/prnh/20080115/COMSCORELOGO)

The global financial crisis, coupled with interest in the forthcoming U.S. Presidential elections, led to increases in the politics, business/finance - online trading, government, career services & development and business/finance - news/research categories. Interest in the credit crunch was also reflected at the site level, where Lloyds TSB and HBOS were amongst the strongest gaining sites in the U.K., experiencing 15 percent and 13 percent increases, respectively. Facebook.com broke into the top 5 most visited properties in the U.K. for the first time in its history in September, reaching 18.4 million visitors.

    
    Top Gaining Site Categories for September 2008

    Top 10 Gaining Site Categories by Number of U.K. Unique Visitors 
    September 2008 vs. August 2008
    Total U.K., Age 15+ - Home and Work Locations*
    Source: comScore World Metrix   
                                                 Total Unique Visitors (000)         
                   Property                 Aug-2008   Sep-2008      % Change            
    Total Internet : Total Audience            35,608     35,980          1 %
    Politics                                    1,494      1,900         27 %
    Business/Finance - Online Trading             740        900         22 %
    Education                                  12,800     15,064         18 %
    Genealogy                                   1,911      2,140         12 %
    Government                                 13,181     14,705         12 %
    Hobbies/Lifestyle - Food                    3,362      3,746         11 %
    Career Services and Development             9,419     10,469         11 %
    Retail - Books                             11,674     12,915         11 %
    Health                                     10,026     11,074         10 %
    Business/Finance - News/Research            8,011      8,843         10 %

    * Excludes traffic from public computers such as Internet cafes or access
from mobile phones or PDAs.

    
    Top Gaining Properties for September 2008

    Top 10 Gaining Properties by Number of U.K. Unique Visitors*
    September 2008 vs. August 2008
    Total U.K., Age 15+ - Home and Work Locations**
    Source: comScore World Metrix                                                         
                                                 Total Unique Visitors (000)                                                                                         
                   Property                Aug-2008     Sep-2008     % Change  
    Total Internet : Total Audience          35,608       35,980         1 %
    Answers.com Sites                         3,249        4,290        32 %
    EA Online                                 1,705        2,236        31 %
    Megavideo.com                             1,628        2,095        29 %
    NetShelter Technology Media               3,074        3,785        23 %
    ITV Sites                                 3,413        4,038        18 %
    DIRECT.GOV.UK                             4,093        4,746        16 %
    Lloyds TSB                                3,536        4,073        15 %
    Wikimedia Foundation Sites               11,871       13,641        15 %
    NEXT Group                                2,632        3,018        15 %
    HBOS                                      3,594        4,077        13 %

    * Ranking based on the top 100 U.K. properties in August 2008.
    ** Excludes traffic from public computers such as Internet cafes or
access from mobile phones or PDAs.

    
    Top 25 Properties for September 2008 

    Top 25 Properties by Number of U.K. Unique Visitors*
    September 2008 vs. August 2008
    Total U.K., Age 15+ - Home and Work Locations**
    Source: comScore World Metrix                                                
                                                                 Total Unique                                                                                   
    Sept-08     Aug-08                                         Visitors (000)                                   
    Rank        Rank             Property                             Sep-08                            
                            
    N/A          N/A     Total Internet : Total Audience              35,980 
      1            1     Google Sites                                 31,769 
      2            2     Microsoft Sites                              28,828 
      3            3     Yahoo! Sites                                 21,015 
      4            4     eBay                                         19,769 
      5            6     FACEBOOK.COM                                 18,410 
      6            5     BBC Sites                                    18,181 
      7            7     AOL LLC                                      16,793 
      8            9     Wikimedia Foundation Sites                   13,641 
      9            8     Ask Network                                  13,565 
     10           10     Amazon Sites                                 11,417 
     11           12     Apple Inc.                                   10,168 
     12           11     Fox Interactive Media                         9,989 
     13           13     Lycos Europe Sites                            9,529 
     14           14     DMGT                                          8,688 
     15           15     CBS Corporation                               8,470 
     16           16     Sky Sites                                     7,706 
     17           27     Glam Media***                                 6,845 
     18           19     Tesco Stores                                  6,487 
     19           17     Home Retail Group                             6,423 
     20           18     Yellow Book Network                           6,367 
     21           20     News International                            6,102 
     22           24     Adobe Sites                                   5,937 
     23           30     WordPress                                     5,422 
     24           23     Viacom Digital                                5,213                          
     25           26     The Royal Bank Of Scotland                    5,181 

    * Ranking based on the top 100 U.K. properties in August 2008.
    ** Excludes traffic from public computers such as Internet cafes or
access from mobile phones or PDAs.
    *** As of September 2008 Womensforum Glam Network has been incorporated
into the Glam Media property.

About comScore

comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world. For more information, please visit www.comscore.com/boilerplate

SOURCE comScore, Inc.



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