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CAN DAILY BREAD BEAT THE MENOPAUSE?

Scientific research suggests that menopausal women who supplement their diet with soya or linseed experience fewer menopausal symptoms, paticularly hot flushes.

However, soya and linseed are not a normal part of most British diets. That is - until now.

Burgen Bread - a tasty new wholegrain loaf - makes it easy for women to include soya and linseed in their diets. It is baked by Allied Bakeries, the UK's leading bread manufacturer, and will be available in stores from September 22.

Hot flushes affect 70 to 80 per cent of menopausal women in Europe and are often considered to be the worst part of the menopause. "I feel like I'm on fire and then there's a river running down my back and face and my clothes become saturated," is how one sufferer describes it.

In China fewer than one in five women are affected by hot flushes, and in Japan there isn't even a separate word for 'hot flush'. Scientists believe the lack of menopausal symptoms in Eastern societies could be linked to the high levels of soya in their diets. Soya products contain plant oestrogens, naturally occurring substances that resemble the female hormone - oestrogen.

The amount of plant oestrogens consumed in Asia varies by country, with Japanese eating the most and the Chinese the least, although this is still higher than the amount consumed in the West. One slice of Burgen Bread would supply about one-quarter of the typical daily consumption of Indonesia, and four slices would give two-thirds of the standard Japanese diet.

Other foods high in planet oestrogens, include linseeds, peas, plums, apples, rhubarb, and sesame seeds. By eating foods rich in plant oestrogens, scientists believe women going through the menopause may supplement the natural oestrogen decline that occurs within their bodies.

Market research in the UK has shown that women are very receptive to a more natural approach to the menopause. Many expressed a need to alleviate the symptoms and make living more bearable during this difficult life stage.

The main treatment available for symptoms of the menopause is HRT. But HRT can have side effects that women find unacceptable. Only 40 per cent of Western women try HRT and two thirds of women who start the treatment abandon it within a year.

What about other family members?

In Asia, plant oestrogens are a natural part of the diet for men, women and children. The Department of Health itself has said that Asian populations do not have any apparent health problems from eating a diet high in plant oestrogens.

Other benefits?

Early research also suggests that plant oestrogens may help to keep bones strong, reduce blood cholestrol and offer some protection against osteoporosis and some forms of cancer, particular cancer of the breast and colon. More research is underway in these areas.

Burgen Bread was recently launched in Australia where thousands of people - both men and women - are already enjoying the natural benefits of a bread that contains plant oestrogens. The tasty wholegrain soya and linseed loaf will be available at supermarkets from September 22 at around 99p.

Notes to Editors:

  • There are 3m women in the UK between 45-55 years - the prime ages for the menopause.
  • Symptoms can last between two and five years.
  • Allied Bakeries is the leading manufacturer of bread in the UK.

Advisory to editors:

The above press release, and the accuracy thereof, is wholly the responsibility of the originating company. Under no circumstances shall UNS be liable for any loss resulting from the use of information contained herein. All facts should be independently checked.

SOURCE Allied Bakeries



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