LONDON, July 15, 2015 /PRNewswire/ --
80% of British workers want to be a Passionpreneur
45 is the age we lose the love for our job (56%)
A new hobby inspires a fifth of us to become a Passionpreneur (26.4%)
Owning a business linked to Food & Drink is the ultimate dream (21%)
80% of British workers would give up their day job to start a new business linked to a hobby or a passion of theirs if money was no object according to a new survey[1]. Nearly half (49%) have little to no interest in their current career with the passion gone for good when we hit 45 years old (56%) according to Amway UK Ltd, a world leading direct selling company who commissioned the research.
Hobbies inspire Britain to be a nation of Passionpreneurs!
The findings show that a new hobby inspires a fifth of us to give up the day job and become an entrepreneur (26%). For women, running a business linked to a passion for food and drink (26%) is the dream whereas for men, it's their passion for outdoor activities and sport (30%).
Collectively, the top ten passions that British workers would like to turn into a business are:
- Food & Drink (21%)
- Sport & Fitness (12%)
- Creative Arts (9%)
- Home Design (8%)
- Fashion Design (7.8%)
- Digital & IT Innovation (7.6%)
- 'Boys Toys' (6.6%)
- Journalism/Blogging (6.2%)
- Wellbeing (5.3%)
- Performing Arts (4.4%)
Who is most likely to make it as a successful Passionpreneur?
The research shows that aspiring 'Passionprenuers' - those running a business linked to a hobby or a passion - are most likely to be between the ages of 18-24 years (60%) with a third already working on a new business idea outside of working hours.
Commenting on the findings is Kelly Hoppen MBE, brand ambassador for Amway's annual search to find an aspiring Passionpreneur: "Amway's campaign to reward entrepreneurship is brilliant! Each year, lots of brave individuals take the bold leap to start up a business, so having an initiative that celebrates and acknowledges their determination gets my support."
The survey conducted with 2000 men and women into Passionpreneurship was commissioned by Amway UK to mark the launch of Britain's Top Real Role Model 2015 (BTRRM) - a nationwide competition to uncover unsung British entrepreneurial heroes. This year's focus is on Passionpreneurs and the overall winner will receive a £5,000 investment for their business.
Sheryl Franklin-Worth, Corporate Affairs Manager at Amway UK concludes: "Our research shows that the next big breakthrough in business could be right under any budding entrepreneur's nose- an association to a hobby or a passion of theirs.
"This is one of the reasons why Amway UK set up its annual competition to find Britain's Top Real Role Model five years ago. We are supportive of the next generation of business leaders and want to do our part in helping a new fledging commercial venture achieve their full potential where possible."
How to apply
The competition is now open. Apply online at http://www.btrrm2015.co.uk by 11 September 2015.
Notes to editors:
- Research undertaken by Vital Research and Statistics on a sample of 2,000 employed men and women in April 2015
- Statistics provided are based on specific answers given to the questions posed
About Britain's Top Real Role Model 2015:
Amway UK's annual nationwide competition to find Britain's Top Real Role Model is now open for entries. The competition, now in its fifth year, opens on 14 July 2015 and is looking to uncover Britain's most inspirational Passionpreneur - someone who has set up business inspired by their passion for a hobby. Passionpreneurs are invited to nominate themselves via Amway's dedicated Britain's Next Top Model website http://www.btrrm2015.co.uk . A panel of judges will award one winner £5,000 to aid their business venture. The judging panel is led by multi-award winning Interior Designer and ex Dragon's Den, Kelly Hoppen MBE. Supporting judges are: Amway's Corporate Affairs Manager, Sheryl Franklin-Worth, successful Amway Business Owners and husband and wife team, Mark and Kiran Khutan, 2014 winner Louise Webster who is the founder of BeyondTheSchoolRun.com.
About Amway:
About Amway™ Europe
Amway is one of the leading family-owned consumer goods companies worldwide, selling more than 400 high quality products in the categories beauty, wellness and home care exclusively through independent distributors to the end consumer. The company was founded in 1959 in Ada, United States and operates in more than 100 countries and territories generating a revenue of 10.8 billion USD in 2014.
For further information on Amway's Britain's Top Real Role Model campaign, survey, case studies or interview with campaign spokeswoman Kelly Hoppen MBE, please contact:
Jodie, Hannah or Rachel at Lucre
T: +44(0)20-8741-5900
E: Amway@lucre.co.uk
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