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Betfred Goes Live with Playtech's Mobile Casino

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LONDON, January 2, 2013 /PRNewswire/ --

Playtech, the international designer, developer, licensor and provider of software and services for the online, mobile, TV and land-based gaming industry, is pleased to announce the launch of its mobile casino solution for licensee and established online gaming operator Betfred.

     (Logo: http://photos.prnewswire.com/prnh/20120515/531552 )

Playtech's offering will include a selection of 20 table and slot games including several popular branded slots, giving players access to their favourite Playtech content on-the-go. The launch with Betfred is just the first step toward a rich mobile offering set to be released next year. Having recently developed its Mobile Hub, Playtech has revolutionised its delivery to mobile, making it easier for operators to centralise and customise their entire mobile offering. Following casino, Betfred will introduce bingo and live dealer games, bringing its players multiple products via one user interface on their mobile devices.

Shay Segev, Playtech COO, said, "We are thrilled to introduce Playtech's mobile casino to Betfred, as they are an important operator in the mobile arena. With the investment and effort they continue to put into expanding and promoting this platform, we see Betfred as a great partner in advancing our reach on mobile."

Chris Sheffield, Managing Director of Betfred.com, added, "This is a very exciting launch for us that fits perfectly in line with our overall strategy to boost mobile activity. We are confident that with Playtech's proven products combined with our strong focus on the platform, we will be able to generate significant traffic to mobile from both existing and new players."

About Playtech

Playtech develops unified software platforms and content for the online and land-based gaming industry, together with providing a range of ancillary services such as marketing, hosting and CRM services.

The Group's capabilities enable the delivery of an integrated software or turnkey solution, with players accessing online, broadcast, mobile and server-based gaming terminals through a single account.

New licensees include existing online operators upgrading or diversifying their offering, land-based casino groups, government sponsored entities such as lotteries, and new entrants making their online gaming debut, particularly in newly-regulated markets.

Founded in 1999, Playtech is listed on the London Stock Exchange and has some 2,000 employees located in development centres in five countries. Its leading gaming applications include casino, poker, bingo, sports betting, live, mobile and social gaming, casual and fixed odds games.

Visit: http://www.playtech.com

Contact:
Mor Weizer, CEO
David Mathewson, CFP
c/o Pelham Bell Pottinger
+44(0)20-7861-3232

SOURCE Playtech



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