Betfred Goes Live with Playtech's Mobile Casino
LONDON, January 2, 2013 /PRNewswire/ --
Playtech, the international designer, developer, licensor and provider of software and services for the online, mobile, TV and land-based gaming industry, is pleased to announce the launch of its mobile casino solution for licensee and established online gaming operator Betfred.
(Logo: http://photos.prnewswire.com/prnh/20120515/531552 )
Playtech's offering will include a selection of 20 table and slot games including several popular branded slots, giving players access to their favourite Playtech content on-the-go. The launch with Betfred is just the first step toward a rich mobile offering set to be released next year. Having recently developed its Mobile Hub, Playtech has revolutionised its delivery to mobile, making it easier for operators to centralise and customise their entire mobile offering. Following casino, Betfred will introduce bingo and live dealer games, bringing its players multiple products via one user interface on their mobile devices.
Shay Segev, Playtech COO, said, "We are thrilled to introduce Playtech's mobile casino to Betfred, as they are an important operator in the mobile arena. With the investment and effort they continue to put into expanding and promoting this platform, we see Betfred as a great partner in advancing our reach on mobile."
Chris Sheffield, Managing Director of Betfred.com, added, "This is a very exciting launch for us that fits perfectly in line with our overall strategy to boost mobile activity. We are confident that with Playtech's proven products combined with our strong focus on the platform, we will be able to generate significant traffic to mobile from both existing and new players."
About Playtech
Playtech develops unified software platforms and content for the online and land-based gaming industry, together with providing a range of ancillary services such as marketing, hosting and CRM services.
The Group's capabilities enable the delivery of an integrated software or turnkey solution, with players accessing online, broadcast, mobile and server-based gaming terminals through a single account.
New licensees include existing online operators upgrading or diversifying their offering, land-based casino groups, government sponsored entities such as lotteries, and new entrants making their online gaming debut, particularly in newly-regulated markets.
Founded in 1999, Playtech is listed on the London Stock Exchange and has some 2,000 employees located in development centres in five countries. Its leading gaming applications include casino, poker, bingo, sports betting, live, mobile and social gaming, casual and fixed odds games.
Visit: http://www.playtech.com
Contact:
Mor Weizer, CEO
David Mathewson, CFP
c/o Pelham Bell Pottinger
+44(0)20-7861-3232
SOURCE Playtech
More by this Source
Playtech Wins Big at EGR B2B Awards and Walks Away With Four Trophies
13 Jun, 2013, 13:01 BST
Playtech Launches Mobile Live Casino With bet365
12 Jun, 2013, 11:39 BST
Playtech Launches new Mobile Bingo Slots
28 May, 2013, 15:33 BST
Journalists and Bloggers
Visit PR Newswire for Journalists for releases, photos and customised feeds just for Media.
View and download archived video content distributed by MultiVu on The Digital Center.
Until you hear the full story, why would you invest?
Making sound investment decisions can be difficult. You can study the figures and read the analyst recommendations, but how do you really know the story behind company strategy? How can you get answers to your questions?
The Private Investor Network helps you to reach an informed decision on the stocks you pick. Interactive presentations from UK listed companies give you the kind of access previously enjoyed only by the big fund managers. And with keynote speeches from industry experts, downloadable content and an investor lounge where you can swap tips with your peers, you can invest with confidence.
For more information, and to register for FREE, visit us at www.privateinvestornetwork.co.uk
Get content for your website
Enhance your website's or blog's content with PR Newswire's customised real-time news feeds.
Start today.
Contact PR Newswire
Send us an email at MarketingUK@prnewswire.co.uk or call us at +44 (0)20 7454 5382
Become a PR Newswire client
Request more information about PR Newswire products & services or call us at +44 (0)20 7454 5382