Alaris Internet Kitchen Design Service Increases UK Market Share

ABERDEEN, Scotland, June 12, 2013 /PRNewswire/ --

Major retailers in the kitchen furniture industry are growing their UK market share at the expense of independent retailers who are suffering as a result of this attack on their market share.  Alaris are an independent kitchen furniture retailer that is fighting back and growing market share by using the Internet for direct sales of premium quality kitchen furniture.

The UK is showing annual growth in Internet shopping at around 10% per annum so this is a substantial opportunity for kitchen retail companies with the expertise to develop an Internet business for larger individual purchases. Alaris are providing an Internet kitchen design and sales service that is winning sales from as far away as Australia.

This success against large chain retailers can be attributed to offering high end brands that can be trusted for quality and service while providing a design service that is more creative and that is provided with a rapid response time to customers by email. Customers also appreciate that they can purchase quality kitchens that usually come with a high price tag for the price they are being quoted for more basic kitchen furniture.

Anyone who owns a home will understand the importance of the kitchen. Most would like to have well designed, attractive and perfectly built kitchen units. However, few people would realise the importance of the kitchen furniture industry to the UK economy. The total UK market for kitchen furniture is worth about £3 billion at the retail level. UK manufacturers of kitchen furniture have forecast revenue for 2012-13 to be down 8.0% on the previous year. This drop has been caused by a drop in UK consumer confidence and a downturn in the property market. There have been encouraging signs of improvements in 2013, perhaps linked to recent better news regarding the UK economy. 

Alaris have been an Internet retailer since 1999 and have developed considerable expertise in SEO, ensuring good results in the search engines without which the Internet is a closed shop. Recently they have been investing in redeveloping the websites and training on new SEO software to further improve the Internet presence.
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Contact: John Murray: +44(0)1224-824-164, info@alarisavenue.co.uk