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"AIBO" Entertainment Robot second anniversary

  • New software applications compatible with wireless LAN card
  • Special "AIBO" 2nd Anniversary Colour Models available for limited period
  • Voice recognition software in both French and German languages now available

Berlin - Sony Europe today announced the introduction of 3 additional titles of "AIBO-ware" application software to celebrate the 2nd anniversary of the launch of "AIBO" entertainment robot on April 11, 1999. The 3 new "AIBO-ware" will provide a variety of exciting ways for owners to enjoy interacting with "AIBO". In addition, three special 2nd Anniversary Colour Model "AIBO"s will be offered for a limited period (3 colour variations: Everest White, Sapphire Violet, Mazeran Green).

New Wireless LAN Compatible Application Software Increases (ERS-210) Interactivity

By connecting the 2nd Generation "AIBO" (ERS-210) to a PC via a wireless LAN card, two new software applications make it possible to enjoy new exciting forms of interaction with "AIBO".

                                                                   
             Title         Rec. Price    Order Taking    Point of Sale  
                                                                              
 (1)AIBO Messenger                                                              
  Product No. ERF-210AW04    euro 150    From            Sony Entertainment   
                              (+ VAT)    May 11, 2001    Robot Europe         
                                                                              
 (2)AIBO Navigator                                                             
  Product No. ERF-210AW05    euro 150    From            Sony Entertainment   
                              (+ VAT)    May 11, 2001    Robot Europe         

NOTE: In order to enjoy application & , above it is necessary to have a IEEE802.11b wireless LAN card (sold separately) installed in the PC and a special "AIBO" wireless LAN card (ERA-201D1) (sold separately, recommended price: euro 200 + VAT) installed in AIBO. Compatible PC OS - Windows® 98SE/2000/ME.

(1) AIBO Messenger

When connected to a PC via a wireless LAN card, "AIBO" can inform owners that email has arrived, read the contents of a message and give text based information such as news and weather data from a home page in response to a special key word. Also it is possible to manipulate mail software by using the voice recognition function and sensors. MAPI compatible mail software is necessary (Outlook Express5.5).

(2) AIBO Navigator

This software enables owners to manipulate "AIBO" from a remote location. "AIBO" can be instructed to move forward, backwards, left or right while the camera located in its head sends pictures back to the computer screen. It is also possible to make "AIBO" dance, do a variety of different movements, kick a ball, send voice data and take a still photograph using the picture capture function.

Application Software for the (ERS-111)

Special application software enables the first generation "AIBO" (ERS-111) to play 'Scissors, Paper, Stone' and other games.

           Title           Rec. Price    Order Taking    Point of Sale       
       Party Mascot          euro 90         From        Sony Entertainment  
   Product No. ERA-102M      (+ VAT)     May 11, 2001       Robot Europe     

Note: Same functions as (Party Mascot (for ERS-210)) now available for the (ERS-111) models.

Sony aims to expand the ways of interacting with "AIBO" by developing new "AIBO-ware" application software in order to be able to offer an exciting new type of home entertainment.

2nd Anniversary Colour Model AIBO

For a limited period the 2nd Generation "AIBO" (ERS-210) will be available in a special paint finish that reflects different colour tints in bright light. Normally such limited edition products would carry a premium price. While stocks last, these are being offered at the same price as standard colour models at euro 1500* (+VAT).

                                                                              
                 Model Name                     Order Period      Rec. Price  
        Entertainment Robot "AIBO"                                            
                 (ERS-210)                                                    
        2nd Anniversary Colour Model         From May 11, 2001    euro 1500*  
   Everest White, Sapphire Violet, Mazeran   While stocks last                
                   Green                                            (+ VAT)   
  (Customers should choose their preferred                                    
                  colour)                                                     

The gold, silver and black "AIBO" (ERS-210) will continue to be sold without any limitation on the order period or number of units available.

Additional application language software available

Following the success of the English language versions, Sony Entertainment Robot Europe is pleased to announce two new languages supported in AIBO-ware "AIBO Life" and "Hello AIBO!". German and French speakers now have an option to interact with "AIBO" in their preferred language. This means now "AIBO" can support three European languages; English, French and German.

- "AIBO Life"       German Edition     ERF-210AW01     euro 90 (+ VAT) 
 
- "AIBO Life"       French Edition     ERF-210AW01     euro 90 (+ VAT) 
 
- "Hello AIBO!"     German Edition     ERF-210AW02     euro 80 (+ VAT) 
 
- "Hello AIBO!"     French Edition     ERF-210AW02     euro 80 (+ VAT) 

Viewing Opportunities

Special anniversary colour models will be seen for the first time at the series of events in London. The largest event will be held at the Broadgate Arena near Liverpool Street station on the 17th of May, from 11:00 to 19:00 (GMT).

Sales Information

Orders can be made by telephone only.

Application software can be ordered from May 11 (Friday) 2001 and product delivery is planned from the beginning of June corresponding to the order in which applications are received.

Delivery of 2nd anniversary "AIBO" is scheduled to start from June.

AIBO Customer Link Europe

English line: +44-20-7365 2938

German line: +49-69-9508 6310

French line: +33-1- 5569 5118

Monday through Friday from 09:00 to 18:00 (CET)

"AIBO" and the "AIBO Logo" are registered trademarks of Sony Corporation.

Other product names used in this release are the registered trademarks of their respective company.

Catalogue Requests & Customer Inquiries

Information can be obtained by telephone & email.

TEL

English line: +44-20-7365 2938

German line: +49-69-9508 6310

French line: +33-1- 5569 5118

Monday through Friday from 09:00 to 18:00 (CET)

E Mail

aibo@sonystyle-europe.com

Reference

"AIBO" Background

                                                                              
     Date                   Event                        Sales Results        
               Announcement of first consumer                                 
  May 1999     use entertainment robot                                        
               (ERS-110) "AIBO"                                               

               Sale of (ERS-110)                  Total sale of 5,000 units   
  June 1999    (Limit to number of units          sold in Japan & USA         
               available)                                                     

               Sale of Special Edition            Total sale of 10,000 units  
  Nov. 1999    (ERS-111)                          sold in Japan, USA & Europe 
               (Limit to number of units                                      
               available)                                                     

               Additional sale of (ERS-111)       Total sale of 30,000 units  
  Feb. 2000    (Limit to time period orders       sold in Japan, USA & Europe 
               accepted)                                                      

               Announcement of 2nd Generation                                 
  Oct. 2000    (ERS-210) "AIBO" entertainment                                 
               robot                                                          

                                                       As of April 2001:      
  Nov. 2000    Start of sale of (ERS-210)         Total sales of 50,000 units 
                                                  sold in Japan, USA & Europe 
                                                       plus other areas.      
                                                     (Includes 2,000 Colour   
                                                       Variation units)       
               Sale of Special Colour Variation                               
  Feb. 2001    (ERS-210)                                                      
               (Limit to time period orders                                   
               accepted)                                                      
 
(As of April 2001 "AIBO" total sales approx. 95,000 units) 

Sony manufactures audio, video, communications and information technology products for the global consumer and professional markets. With its music, pictures, game and online businesses, Sony is uniquely positioned to become a leading personal broadband network company in the 21st century. In Europe, Sony recorded consolidated annual sales of close to EUR 14.42 billion for the fiscal year ended March 31, 2000. Sony Europe, headquartered at the Sony Center am Potsdamer Platz in Berlin, is responsible for the company's European electronics business and registered consolidated sales of close to EUR 8.5 billion for the fiscal year ended March 31, 2000.

Sony Europe's homepage can be found at http://www.sony-europe.com

For further information regarding Sony Europe, please contact:

Georges Gerard - Corporate Communications Europe - Sony Europe GmbH tel: +49 30 2575 5155

fax: +49 30 2575 5174 email: georges.gerard@eu.sony.com - www.sony-europe.com/presscenter

In addition, for any queries about Sony in your respective country, please contact your local Sony PR office

SOURCE Sony Europe



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