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White Paper: IR Rising UK


The Zero Moment of Truth – A Google Discussion to Understand the Most Critical Moment of the B2B Buying Cycle

Fri, 9 Dec, 11, 18:00 GMT

Friday, December 9, 2011
Time: 10:00 AM Pacific, 11:00 AM Mountain, 12:00 AM Central, 1:00 PM Eastern
Duration: Approximately 60 minutes

About the Webinar
Featuring Jim Lecinski, Vice President, U.S. Sales & Service at Google, this webinar will offer insight on what constitutes the Zero Moment of Truth (ZMOT), and how it's changing the marketing rulebook.

In this webinar, you will learn:

  • What constitutes the Zero Moment of Truth, and why you must be in the buyer’s consciousness to be in the deal
  • How B2B buyers are leveraging an ever expanding variety of resources
  • How these moments of truths are melding to forge stronger and stronger buying influences


Please join us for what will surely be a riveting discussion packed with real world examples, strategies, and specific tactics to help you understand and implement ZMOT into your marketing methodology.

Presenter:
Jim Lecinski, Vice President, US Sales & Service, Google

Register

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