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Fake News and Communications: How PRs Can React to Media Trust Issues and the Rise of Fake News


Lavu Generates Quality Leads and Increases Brand Awareness: A Multimedia News Release Case Study


The Cision 2017 State of the Media Report


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Media management tools offer you access to a wealth of information before, during and after your public relations campaign. Database technology makes it possible to pinpoint specific types of media around the world and receive targeted media leads. And sophisticated monitoring and measurement tools offer unprecedented insights into not only where your news has appeared, but also how consumers and media are interacting with your story.

The key to success with media management tools is understanding how to determine the right media audiences, how to use keyword tracking to monitor your pick ups in print and online, and how to analyse the in-depth reports generated so you can learn valuable lessons and take the appropriate actions to optimise your next campaign. PR Newswire’s resources offer insights into media intelligence best practices.

 

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