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Communications and marketing strategies have taken on many themes since the first textbook with the word “marketing” in the title appeared in 1914.Relationship marketing, internet marketing, multicultural marketing, guerilla marketing, social media marketing, word of mouth marketing, permission marketing; the list goes on and on.
Although the principles of communications and marketing were formally established decades ago, new strategies continue to make their way into the fabric of professional practice. PR Newswire pioneered the commercial news distribution industry 55 years ago and our thought leaders continue to help shape the industry today. Our Knowledge Centre resources offer insights into communications and marketing practices that drive results in today’s media landscape.
Welcome to the year of XBRL. By the end of the summer of 2011, all publicly...View whitepaper